endorsedOngoing

Google Ads, SEO & WordPress Migration for Home Modifications Provider

Services Covered:

Website Development • Search Engine Optimization (SEO)

Industry

Home Services

Duration

69 months

Budget

10K - 49K

Start Date

1 November 2020

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Dignitas Digital is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Philadelphia, United States of America

Project Summary

Dignitas Digital provides Google Ads and Facebook marketing for a home-access provider’s stairlift product line and migrated the client's custom site to a WordPress base to improve SEO agility. The vendor focused on PPC (Google Ads) while expanding into Facebook, recommended and implemented a website overhaul, and set up capabilities for broader SEO and backlinking efforts. The client reports results in line with pre-project estimates, strong responsiveness, and an ROI of roughly 7–8× monthly investment when combining ad spend and fees.

Key Challenges

Need to master SEM, SEO, and PPC strategies to grow direct-to-consumer business
Limited internal expertise and bandwidth for Google Ads
Narrow keywords for the stairlift service requiring focused campaigns

Project Deliverables

WordPress website migration
Google Ads campaigns
Facebook advertising campaigns
SEO improvements and backlinking
Content creation services (potential/future)

Project Solution

Dignitas Digital focused primarily on Google Ads and began expanding advertising to Facebook, concentrating digital marketing on the client's stairlift installation service. While auditing and running PPC, the vendor recommended and executed a website overhaul, migrating a custom site to a WordPress base to enable faster SEO changes. With the new site, the team prepared to broaden campaigns to other service lines and perform backlinking and potential content-creation work. The vendor staffed the account with the CEO involved, an account manager, and a PPC specialist to collaborate closely with the client.

Project Outcome

Organic presence improved following the website work
Revenue of roughly 7–8x the monthly combined ad spend and agency fee
Achieved expected performance timeline: results materialized in about 3–4 months, hitting stride in mid-month three
Strong performance and perceived high value relative to cost

Platforms

CMS
SaaS
Web

Tech Stack

WordPress

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Delivering results precisely in line with pre-project estimates, Dignitas Digital has earned the likely possibility of an expanded scope and future work. Their responsiveness to feedback stands out, as does their commitment to finding solutions. New clients will encounter an ROI-driven partner.”
Anonymous
CEO
Date: 04/14/2021