endorsedOngoing

WordPress Website, SEO & Email Marketing for Wine Influencer

Services Covered:

Search Engine Optimization (SEO) • Website Development • Digital Marketing Services

Industry

Food & Beverage

Duration

32 months

Budget

10K - 49K

Start Date

1 December 2023

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable Dignitas Digital is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Walter On Wine

Philadelphia, United States of America

Project Summary

Dignitas Digital supported an independent consultant to launch a WordPress-based influencer site (Walter On Wine), handling strategy, design, template implementation, Stripe payments, SEO and email marketing. The engagement produced improved traffic metrics, long average session durations, and around 1,600 monthly page views in reported months while meeting a tight launch deadline.

Key Challenges

Launch the Walter On Wine influencer website and marketing program
Meet a hard deadline to launch at the LA Wine Festival

Project Deliverables

WordPress website (template-based)
Stripe payment integration
Social media platform setup
Page-by-page SEO recommendations and implementation
Monthly subscriber newsletters

Project Solution

Dignitas Digital participated from early strategy through planning, design and execution. They implemented a WordPress template-based website, integrated Stripe for payments, set up social media channels, provided keyword research and page-by-page SEO guidance, and deliver ongoing content optimization and monthly subscriber newsletters. The team also coordinated tight turnarounds to meet a launch deadline at an industry event.

Project Outcome

Bump in visits following a soft launch (June)
Average session durations of around nine minutes (above average)
Approximately 1,600 page views per month reported in October

Platforms

API/Integration Platform
SaaS
CMS

Tech Stack

WordPress

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Dignitas Digital’s efforts, the client has seen improvements in website traffic, average time on site, and monthly page views. The team is responsive, timely, communicative, and cost-effective. Overall, they’ve delivered exactly what the client wants on time and within budget.”
Joanne Michael
Marketing Communications Consultant
Date: 03/19/2024