endorsedOngoing

AWS Migration & Serverless Data Platform for Marketing Agency

Services Covered:

Custom Software Development • Cloud Consulting and Services • Web Application Testing

Industry

Advertising & Marketing

Duration

35 months

Budget

200K - 999K

Start Date

1 September 2023

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Addepto is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Paperplanes Global Ltd

London, United Kingdom

Project Summary

Addepto migrated a marketing agency's bulk PDF generation and re-architected its data ingestion to a scalable, serverless AWS-based platform while designing a web application for clients to run campaigns and analyze data. They reviewed the existing AWS data pipeline and data operations, proposed improvements and a scalable architecture with modern AI features, and delivered initial milestones including the PDF creation system and ETL proposals. The vendor expanded the engagement after meeting expectations and demonstrated a strong business understanding that guided technical decisions.

Key Challenges

Move bulk PDF generation technology onto scalable AWS infrastructure
Re-architect data ingestion using serverless technology
Create a web application for clients to run campaigns and analyze their data

Project Deliverables

PDF creation system
ETL architecture and data ETL system
Campaign runner system
Web application for client analytics

Project Solution

Addepto reviewed the client's existing AWS data pipeline and data operations, identified bottlenecks, and recommended improvements to create a lean, efficient Data Operations process using modern AWS services and serverless patterns. They designed a scalable solution architecture that included modern AI features, proposed an ETL architecture for multiple data sources, and developed components including a PDF creation milestone, a campaign runner system, and a web application for client analytics to enable the migration to AWS.

Project Outcome

Delivery of the PDF creation project as the first milestone
Proposed architecture and delivery of a data ETL system for multiple sources
Architected and developed the campaign runner system
Developed a web application enabling clients to access analytics
Client entrusted Addepto with transferring all business functionalities to AWS

Platforms

Cloud
Web

Tech Stack

Amazon Web Services (AWS)
Serverless

Client Endorsement

Overall Review Rating

4.88

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Addepto has executed their tasks flawlessly, effectively broadening the engagement's scope and exceeding the client's expectations. The team demonstrates a deep understanding of the client's business and strives to find optimized ways to drive their growth through advanced technology.”
Steven Kinder
CTO
Date: 07/10/2024