endorsedCompleted

Video Enabled Ad Development for Digital Marketing Company

Services Covered:

Mobile Application Development • Software Product Development • Cloud Consulting and Services

Industry

Business Consulting & Services

Duration

48 months

Budget

Confidential

Start Date

1 January 2012

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Zazmic Inc is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

New York City, United States of America

Project Summary

Zazmic evolved a demand-side platform to support video-enabled ads by scoping and executing product and engineering work to deliver VPAID and VAST ad inventory in a real-time bidding environment. They provided product requirements, wireframes, mobile app development, analytics implementation on Hadoop/Cloudera, and AWS integration. The client praised Zazmic for fast delivery, strong design intuition, and an effective QA and project-management process.

Key Challenges

The mobile DSP lacked video support (VAST/VPAID) needed for advertisers to bid on video inventory
Need to track the data architecture and fast-track the product and engineering roadmap

Project Deliverables

VPAID and VAST-enabled ad inventory delivery within a programmatic real-time bidding environment
Product requirements, documentation, and scope of work
Wireframes and design deliverables
Mobile app development for iOS and Android (Objective-C, Java)
Analytics implementation using Hadoop/Cloudera integrated with AWS

Project Solution

Zazmic provided product requirements, documentation, scoping, SLAs, and full execution of the work to make the client's DSP compliant with video standards. The team built support for VPAID and VAST ad inventory in a programmatic real-time bidding environment, created wireframes, used Agile/Scrum processes, and developed mobile apps (Objective-C and Java) while implementing analytics via Hadoop/Cloudera and deploying on AWS.

Project Outcome

Fast-tracked the roadmap and delivered work quickly, often ahead of schedule
High-quality deliverables with a fluid QA process and no reported hiccups
Enabled full front-end and back-end capabilities (Java, Python, Ruby) for the platform

Platforms

Mobile

Tech Stack

Objective-C
Java
Apache Hadoop
Amazon Web Services (AWS)
Python
Ruby
Android
iOS

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Zazmic was able to work tremendously quick and effectively. Their design team was intuitive, and they had a fluid quality assurance process. From a project management standpoint, they were exceptional, often beating the allotted deadlines. They under promised and over delivered.”
Anonymous
Vice President of Business Development
Date: 01/23/2017