endorsedOngoing

Web Development for Digital Marketing Agency

Services Covered:

Website Development

Industry

Advertising & Marketing

Duration

75 months

Budget

50K - 199K

Start Date

1 May 2020

Team Size

6-10 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

82/100

Strong

Project Capability Score (PCS) estimates how capable xfive is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Ignite Visibility

San Diego, United States of America

Project Summary

Xfive provides outsourced web development for a digital marketing agency, building sites ranging from small startup sites to complex enterprise implementations using WordPress, HubSpot, HTML, CSS and JavaScript. They also handle API integrations (MailChimp, Google Maps) and produce detailed documentation and estimates. The partnership began in May 2020 and has resulted in high client retention and strong technical performance on site speed and core web vitals.

Key Challenges

Need for an external development partner to handle a range of web projects from startups to enterprise clients
Requirement to maintain high technical standards (site speed and core web vitals) while handling changing scopes

Project Deliverables

Website development (WordPress/HubSpot/WooCommerce)
API integrations (MailChimp, Google Maps and other third-party APIs)
Frontend implementation (HTML/CSS/JavaScript)
Documentation and discovery artifacts for estimates

Project Solution

Xfive handled the agency’s outsourced website development across projects of varying complexity, building sites on WordPress, HubSpot and WooCommerce and implementing frontend code in HTML, CSS and JavaScript. They executed API integrations with third parties such as MailChimp and Google Maps, provided thorough discovery and documentation for estimates, and staffed projects with a small team (about 3–7 people) coordinated via Slack, Monday.com and Jira.

Project Outcome

High customer retention with no reported unhappy clients
Consistently met or exceeded site speed and core web vitals targets
Projects delivered within or under estimated budgets and timelines
Stable project management with a consistent project manager and regular reporting

Platforms

Tech Stack

HTML
CSS
JavaScript

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Xfive's exemplary development skills have allowed the company to maintain a high customer retention rate. In addition, the team consistently hit expectations when it comes to site speed and core web vitals. They're thorough, flexible, and timely, leading to a fruitful and harmonious partnership.”
Anonymous
VP of Creative & Web Development
Date: 03/09/2022