endorsedCompleted

WordPress Website Development for White‑Label SEO Company

Services Covered:

Website Development

Industry

Advertising & Marketing

Duration

16 months

Budget

50K - 199K

Start Date

1 September 2019

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

74/100

Good

Project Capability Score (PCS) estimates how capable ISKPRO INC is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Lehi, United States of America

Project Summary

ISKPRO Inc. built a WordPress website for a global white-label SEO company to modernize its online brand representation and support sales, customer service, partners, and customers. The site includes robust contact forms, animations (including Lottie), a live-chat system, dynamic phone number displays, external platform integrations, and analytics tracking. The vendor provided brainstorming, planning, development, QA, and launch, and the new site produced increased traffic and conversion rates and positive internal and external feedback.

Key Challenges

Build an online brand representation that reflects the company’s growth
Create a website using the latest web standards with full functionality to support Sales, Customer Service, partners, and customers
Provide end-to-end services including brainstorming, planning, development, QA, and launch
Maintain flexibility to adapt requirements during the pandemic and shutdown

Project Deliverables

WordPress website
Robust contact forms
Unique visual animations
User-specific experiences
Live chat system
Dynamic phone number displays
Lottie animations
External platform integrations
Analytics tracking and reporting

Project Solution

ISKPro was selected for their transparency, quality of ideas, flexible pricing, and proven track record. They worked within a WordPress CMS using PHP, HTML, CSS, and JavaScript to design and build the site. The scope included brainstorming and planning, building robust contact forms for varied user types, creating unique visual animations and user-specific experiences, implementing a live chat system, dynamic phone number displays, Lottie animations, and external platform integrations, all backed by analytics tracking and reporting. ISKPro also provided QA and managed the launch while remaining flexible to the client's needs during the pandemic.

Project Outcome

Launched a new website during an economically difficult period
Increase in overall traffic and conversion rates
More robust data for ongoing optimization
Hundreds of compliments from employees and external partners
Improved communication and workflow through regular meetings and Slack/email channels

Platforms

Tech Stack

PHP
HTML
CSS
JavaScript

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The new website resulted in an increase in the client's overall traffic and conversion rates and was well-received by the client's employees and external partners. ISKPRO Inc. stayed on track through regular meetings. The team's flexible but transparent approach established an efficient workflow.”
Tommy Le
Director of Marketing
Date: 03/18/2021