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Web Dev & Marketing for Nonprofit Home Service Provider

Services Covered:

Website Development
Project hero — replace with case study imagery
Industry
Industry

Non-profit Organizations

Duration
Duration

1 month

Budget
Budget

Less than 10K

Client Size
Start Date

1 March 2018

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
78/100
Good

Project Capability Score (PCS) estimates how capable Xcentric Services is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapLondon, United Kingdom

Project Summary

Xcentric Services developed a WordPress-based, mobile-friendly website and provided SEO and social media marketing for a nonprofit home service provider. The vendor also produced marketing plans and worked with the client's internal teams to deliver a more functional, self-serving platform that shortened the user journey and improved stakeholder communication.

Key Challenges

  • Lack of technical expertise to build the website internally
  • Need to generate donor leads through SEO and social media marketing
  • Requirement for a mobile-friendly platform that showcases upcoming and past events

Project Deliverables

  • WordPress website
  • Bespoke website built from scratch (replacing previous custom PHP site)
  • Mobile-friendly, responsive design
  • Social media management
  • Marketing plans

Project Solution

Xcentric Services built a bespoke, mobile-friendly WordPress website (using various plugins) from the client's requirements and framework, replacing a prior custom PHP site. They also delivered marketing plans and ongoing SEO and social media management to drive donor leads and stakeholder engagement, and coordinated with the client's internal IT and marketing teams.

Project Outcome

  • The new site was a significant improvement and was described as highly optimized and easy to use.
  • The user journey was significantly shortened due to implemented functions.
  • The platform became self-serving for stakeholders, aiding donor engagement and communications.

Platforms

  • CMSCMS

Tech Stack

  • PHPPHP

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Xcentric Services' efforts, the client's goal of accumulating more donor leads was accomplished. The team members created a refreshing platform and utilized their marketing skills to ensure that the site was efficient and self-serving. The client also commended the team's professionalism.”

Anonymous

Senior Brand Manager

Note: This endorsement is based on publicly available client feedback from external review sources.