endorsedCompleted

Multi-site Google Tag Manager Implementation

Services Covered:

Custom Software Development • IT Consulting

Industry

Advertising & Marketing

Duration

5 months

Budget

10K - 49K

Start Date

1 October 2018

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable WalkingTree Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Dallas, United States of America

Project Summary

Walking Tree Technologies executed a large-scale, multi-site Google Tag Manager implementation to collect and harmonize first-party data for marketing analytics. They supported requirements gathering, design, development, testing, and rollout, establishing an analytics foundation across 60+ large website experiences. The client praised the team's reliability, program management, and timely delivery.

Key Challenges

Implement Google Tag Manager solutions to collect, organize, and harmonize first-party data.
Establish a large multi-site universal GTM implementation to support marketing analytics.

Project Deliverables

Requirements gathering
GTM design for a multi-site universal implementation
Development of GTM implementations
Testing and rollout of GTM implementations

Project Solution

Walking Tree helped gather requirements, design, develop, test, and roll out a universal, multi-site Google Tag Manager implementation to collect, organize, and harmonize first-party marketing data across numerous client projects. The team provided program management and technical expertise to coordinate the implementation across many large website experiences.

Project Outcome

Set the analytics foundation for a brand with 60+ large website experiences.
Highly effective, well-coordinated, and well-managed workflow between teams.
Reliable delivery of high-quality work on time.

Platforms

Tech Stack

JavaScript

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Walking Tree Technologies was involved in all aspects, from gathering requirements and developing the solution to testing and rolling out the implementation. The final solution was highly successful and set the analytics foundation to organize data over 60 large website experiences.”
Harpreet Singh
CTO
Date: 08/02/2020