endorsedOngoing

College Scholarships Website Redesign & SEO

Services Covered:

Custom Software Development

Industry

Education

Duration

127 months

Budget

10K - 49K

Start Date

1 January 2016

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable VT Netzwelt is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

collegescholarships.com

United States of America

Project Summary

VT Netzwelt redesigned a dated college scholarships website, improving frontend UX/UI and backend admin functionality to simplify content management. They implemented Google Ads placement and SEO improvements that moved the site into the top three search results for competitive keywords. The engagement increased AdSense revenue and traffic and improved user engagement. The relationship began in 2013 and is ongoing.

Key Challenges

Outdated website and poor organic search performance
Low Google rankings limiting traffic and revenue

Project Deliverables

Website redesign
Admin backend for content management
Google Ads placement areas
Frontend and UX/UI improvements

Project Solution

VT Netzwelt rebuilt the site's look and feel across the homepage and subpages, reworked the backend to allow easy management of a large colleges-and-scholarships database, and improved usability so students can find more relevant scholarship options. They implemented spots for Google Ads and improved ad management, and used CodeIgniter, PHP, Bootstrap, and Google Analytics as part of the implementation. The vendor provided ongoing support and iterative changes to meet evolving requirements.

Project Outcome

Top-three Google rankings for multiple keywords
Substantial increase in AdSense revenue and site traffic
Improved user engagement (longer sessions and more pageviews)

Platforms

Tech Stack

PHP
Bootstrap
Google Analytics

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“VT Netzwelt delivered a site redesign that launched the platform to the top three search results for competitive keywords. Through consistent SEO efforts, they’ve kept it highly ranked and boosting revenue for almost six years. Highly versatile, the team can deftly change course to pursue new goals.”
Anonymous
CEO
Date: 10/05/2018