endorsedCompleted

Internal CRM Development and Optimization for Video Production Firm

Services Covered:

Custom Software Development • CRM Solutions • Website Development • Software Maintenance and Support

Industry

Media

Duration

30 months

Budget

Confidential

Start Date

1 August 2020

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

71/100

Good

Project Capability Score (PCS) estimates how capable Svitla Systems is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

We Are Era

Berlin, Germany

Project Summary

Svitla Systems developed an internal CRM application for a video production and digital marketing company, implementing multiple modules from scratch, automated tests, refactoring, and performance optimizations. The project launched on time and has been used internally for nearly two years, reducing manual work and human errors; the client continued engagement for maintenance and other projects.

Key Challenges

Build an internal CRM to manage customer data, customer agreements, and campaign/performance data.
Reduce manual work and human mistakes by integrating e-sign and improving workflows.

Project Deliverables

CRM application modules
Automated tests covering functionality
Refactoring and performance improvements

Project Solution

Svitla's team—selected for Ruby/Ruby on Rails expertise—developed multiple modules of the CRM from scratch, implemented automated tests, performed refactoring, and applied performance improvements across the application. The engagement involved a three-person team: two senior backend developers and one senior frontend developer.

Project Outcome

Launched on time and used internally for almost two years.
Reduced manual work and human errors through the CRM and integrated e-sign processes.
Engagement extended for maintenance and additional projects.

Platforms

Tech Stack

Ruby
Ruby on Rails
React.js
TypeScript

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Svitla Systems delivered the CRM app on time. The client has been using the app for almost two years, enabling them to reduce manual work and human errors. Moreover, they lauded the vendor's ability to find qualified developers quickly and decided to extend their partnership for maintenance support.”
Anonymous
Department Head
Date: 02/06/2023