endorsedCompleted

Mobile App & Seller Dashboard for Laced (Shoes Marketplace)

Services Covered:

Mobile Application Development • UI/UX Design

Industry

E-commerce & Retail

Duration

6 months

Budget

200K - 999K

Start Date

1 August 2024

Team Size

6-10 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable STRV is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Laced

London, United Kingdom

Project Summary

STRV developed a cross-platform mobile app and seller dashboard for a shoes marketplace (Laced), handling the full product lifecycle from UX design to backend infrastructure. Built in React Native with Algolia search and Mixpanel analytics, the app was designed for scalability and optimized mobile usability. The launch achieved approximately 10% adoption within the first weeks without formal marketing, and early user feedback praised its ease of use, speed, and reliability.

Key Challenges

Build our app for sellers and buyers.

Project Deliverables

Cross-platform mobile app (built in React Native)
Mobile seller dashboard for inventory management, automated pricing, and withdrawals
Search and discovery integration with Algolia
Behavioral analytics instrumentation with Mixpanel
Backend infrastructure and scalability improvements

Project Solution

STRV led the full product lifecycle, from UX design to backend infrastructure, building a cross-platform mobile app in React Native. They redesigned the seller dashboard for mobile to enable inventory management, automated pricing, and withdrawals, integrated Algolia for fast search and discovery, and instrumented Mixpanel for behavioral analytics. STRV worked closely with the client’s internal team to sync backend logic, iterate on features, and prioritize scalability.

Project Outcome

Achieved approximately 10% adoption within the first weeks of launch.
Positive user feedback praising ease of use, speed, and reliability.
Smooth execution with responsive vendor collaboration and on-time delivery.

Platforms

Mobile

Tech Stack

React.js

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The app was a success, achieving 10% adoption within the first weeks of launch. STRV's team was highly skilled, hardworking, and easy to work with. They were always available and responsive to the client's needs. Overall, the project was executed perfectly, and no improvements were needed.”
Anonymous
COO
Date: 08/11/2025