Custom Software & UX Development for CHOOOSE
Services Covered:

Industry
Software Development
Duration
82 months
Budget
200K - 999K
Start Date
1 October 2019
Team Size
1-5 Employees
Engagement Model
Nearshore
Project Capability Score (PCS)
79/100
Good
Project Capability Score (PCS) estimates how capable Startup House is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
CHOOOSE
Project Summary
Startup Development House provided a scalable product team to CHOOOSE, focusing on front-end development and UX/UI design while integrating with CHOOOSE’s internal product team. They delivered design teasers for sales, supported product planning and wireframing, and later contributed full-stack/backend development. The engagement was agile, responsive and helped CHOOOSE win significant partner accounts and onboard multiple customers.
Key Challenges
- Quickly assemble a skilled product team to develop multiple CHOOOSE products.
- Meet customers' timelines and requirements with a fast, experienced, and easily scalable team.
- Deliver high-quality front-end, UI/UX design and product assets that support sales and enterprise onboarding.
Project Deliverables
- Front-end development
- UX/UI design
- Design teasers for sales pitches
- Full-stack / backend development
Project Solution
SDH joined CHOOOSE’s existing product team as a long-term, scalable partner. They provided front-end development and UX/UI design, worked in short iterations with remote collaboration, planned and wireframed features with CHOOOSE’s Product Manager, produced sales-facing design teasers, and later contributed full-stack/backend development. Team management was handled via a JavaScript team lead working directly with CHOOOSE’s CTO and Head of Product.
Project Outcome
- Several major partners were signed as a result of the delivered products, including Heathrow Airport.
- 20+ customers were onboarded onto the WeCHOOOSE platform, including Santander Consumer Bank.
- Positive customer feedback and increased enterprise adoption.
Platforms
Web
Mobile
Tech Stack
JavaScript
Client Endorsement
Overall Review Rating
4.13
4 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“Startup Development House managed to lead a solid process, successfully finishing projects in a timely manner. They helped the client land big brands partnership throughout their engagement. They were a responsive and optimized team and collaborators.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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