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Mobile CRM & Sales Automation for Century Plyboards

Services Covered:

Custom Software Development
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Industry
Industry

Construction

Duration
Duration

8 months

Budget
Budget

10K - 49K

Start Date
Start Date

1 April 2013

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
72/100
Good

Project Capability Score (PCS) estimates how capable SPEC India is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Century Plyboards

mapKolkata, India

Project Summary

SPEC INDIA built a custom software solution including a mobile CRM to digitize and automate the sales team's workflow for a building materials company. The project used ASP.NET MVC and MS SQL, followed an iterative (monthly) release process, and included onsite project management. The rollout improved the sales team's ability to track sales and lead maturity and was later expanded to other regions and verticals.

Key Challenges

  • Digitize and automate the sales team's workflows
  • Streamline ordering, lead maturity processes, and project execution
  • Provide near-real-time channel partner data (orders, order status, ledger)
  • Improve visit planning and territory management to boost sales and forecasting

Project Deliverables

  • Mobile CRM
  • User guide
  • Source code
  • AMC support engagement

Project Solution

SPEC INDIA delivered a custom sales automation system and cross-platform mobile CRM built with ASP.NET MVC and MS SQL. The scope included near-real-time channel partner data (orders, order status, account ledger), visit planning for territory management, and dashboards/BI planned later. The vendor followed an iterative monthly release cadence, conducted weekly progress meetings, and provided an onsite Project Manager to speed communications and UAT.

Project Outcome

  • Enabled the sales team to track sales and lead maturity with ease
  • System was extended to additional geographical regions and verticals
  • Iterative monthly releases supported a smooth rollout and adoption

Platforms

  • MobileMobile
  • WebWeb

Tech Stack

  • ASP.NET MVCASP.NET MVC
  • HTMLHTML
  • Microsoft SQL ServerMicrosoft SQL Server

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“SPEC INDIA led a solid process, following an agile development process and releasing the project modules monthly. The project did well when it was rolled out. The sales team was able to track their sales and lead maturity with ease. The team is skilled and great to work with.”

Avik Chakraborty

Sr. Project Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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