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Community Engagement Platform Development for Trick or Treat

Services Covered:

Web Application Development • CMS Development • Cloud-Native Application Development • Data Analytics • UI/UX Design • Platform Engineering
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Industry
Industry

Arts, Entertainment & Recreation

Duration
Duration

8 months

Budget
Budget

Confidential

Start Date
Start Date

1 March 2025

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
73/100
Good

Project Capability Score (PCS) estimates how capable SoftKraft is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Trick or Treat

map United Kingdom

Project Summary

SoftKraft developed the front- and backend of a Halloween-themed community engagement platform for Trick or Treat, delivering competitions, event listings, and an interactive Mapbox map on AWS. The site met uptime and user-handling expectations during the Halloween season, and the client praised SoftKraft's methodical project management and communication.

Key Challenges

  • Build an MVP version of the website
  • Deliver reliable performance and uptime for high seasonal traffic

Project Deliverables

  • Frontend and backend development for a community engagement platform
  • Competitions feature with submissions, voting, moderation, and monetization flows
  • Headless CMS (Strapi) backed content/SEO setup and analytics instrumentation
  • User authentication including SSO and Mapbox integration for interactive maps
  • Admin console for content, user and moderation management plus audit trails
  • Trust and safety tooling (automated media/text screening, community flagging, moderator workflows)
  • Referral and affiliate integrations (e.g., Viral Loops, Awin) and payment integration with Stripe
  • AWS ECS infrastructure with auto-scaling, CloudWatch monitoring, and performance testing

Project Solution

SoftKraft developed both frontend and backend on AWS for a community-voted competitions and events site. They implemented user authentication (including SSO), integrated Mapbox for interactive mapping, built a headless CMS (Strapi) for editorial content, created an admin console for moderation and operations, added automated trust-and-safety checks, integrated referral/affiliate and payment flows, and engineered AWS ECS infrastructure with auto-scaling and CloudWatch monitoring to ensure peak performance.

Project Outcome

  • The website performed well during the Halloween period, meeting uptime and user-handling expectations
  • Methodical project management and clear communication supported successful delivery
  • The platform achieved required performance and readiness through infrastructure engineering and performance testing

Platforms

  • CloudCloud
  • CMSCMS
  • WebWeb

Tech Stack

  • Amazon Web Services (AWS)Amazon Web Services (AWS)
  • AWS CloudWatchAWS CloudWatch
  • Amazon ECSAmazon ECS
  • StrapiStrapi
  • Power BIPower BI

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The site performed well during the Halloween season, meeting the client's expectations in terms of uptime and user numbers. SoftKraft's project management was methodical, and the client was impressed with their planning. The team communicated well via virtual meetings, emails, and messages.”

Michelle Pearce-Burke

Founder

Note: This endorsement is based on publicly available client feedback from external review sources.

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