endorsedCompleted

Automated Postback Routing System for Advertising Agency

Services Covered:

Custom Software Development • UI/UX Design

Industry

Advertising & Marketing

Duration

19 months

Budget

10K - 49K

Start Date

1 January 2021

Team Size

1-5 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Sloboda Studio is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Berlin, Germany

Project Summary

An advertising agency hired Sloboda Studio to build an automated postback collection and routing system and a simple Django-based UI for setup and statistics. Sloboda implemented a Python-based backend with a database endpoint and decision logic to forward data to partners. The project launched within a few weeks, was reliable with few issues, and became central to the client's operations; communication was conducted via calls, email, and Slack.

Key Challenges

Develop an automated system to collect postbacks
Route collected data to different partner systems

Project Deliverables

Database with endpoint to collect client parameters
Decision-routing logic to forward postbacks to partners
Django-based user interface for setup and statistics

Project Solution

Sloboda Studio delivered a Python-based backend that included a database with a specific endpoint to collect parameters from clients and decision-making logic to determine whether to forward postbacks to business partners. Over time the decision logic was extended to handle new postback types and more complex routing. The vendor also developed a simple Django-based user interface for system setup and statistics. The engagement was staffed primarily by a single full-stack senior engineer, with a project manager coordinating initial requirements and handover.

Project Outcome

Project launched after a few weeks and worked reliably with very few issues
The system became a central piece for the client's operations
Vendor was responsive and communicated effectively via calls, emails, and Slack

Platforms

Tech Stack

Python
Django

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“In just a few weeks, Sloboda Studio completed the project, and it functioned as expected. The client rarely encountered issues, and the vendor was responsive to any feedback and necessary improvements. They communicated through calls, emails, and Slack, and they were efficient in executing the plan.”
Anonymous
CEO
Date: 10/17/2022