endorsedOngoing

UI/UX Design & Custom Development for Ad Tech Company

Services Covered:

Custom Software Development • UI/UX Design • Staff Augmentation

Industry

Advertising & Marketing

Duration

23 months

Budget

10K - 49K

Start Date

1 September 2024

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Reenbit is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Iceland

Project Summary

Reenbit provided UI/UX design and custom development for an ad tech startup, augmenting the client's small internal team to automate customer onboarding and dynamic ad generation. The vendor supplied a designer and a Flutter/web developer, implemented a design system to speed feature delivery, and integrated automated workflows that generate ad variations from the client's site data. The client reported high satisfaction with the quality of design output and faster feature development.

Key Challenges

Budget constraints
Difficulty hiring due to strict Icelandic labor laws and high wages
Inconsistent quality from prior outsourcing partners

Project Deliverables

Design system
UI/UX designs and Figma assets
Automated ad-generation workflows integrated with website/web services
Flutter and web development components

Project Solution

Reenbit provided UI/UX design and custom development through a two-person team (a designer and a Flutter/web developer). They created a design system and automated repetitive onboarding tasks by implementing workflows that connect the client's system to the website/web service, pull event data (e.g., football games), and dynamically generate multiple ad sizes by injecting players, logos, and timings with display rules. They also supported integration and iterative design handoffs using Figma and banner tools.

Project Outcome

Business growth and increased feature development
Faster development cycles due to the implementation of a design system
High-quality designer output that increased productivity and required the client to limit hours

Platforms

Tech Stack

Flutter

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The client is extremely happy with the results of the collaboration with Reenbit. The output of the designer is so high that the client has to limit her hours to keep costs down. The business is growing rapidly, and the feature development has increased significantly thanks to the design system.”
Andri Thorhallsson
Co-Founder & CTO
Date: 10/10/2025