endorsedCompleted

Website Redesign & CMS Implementation for Green Threads

Services Covered:

Website Development • UI/UX Design

Industry

Information Technology

9 months

Budget

Less than 10K

Start Date

1 November 2024

Team Size

1-5

Engagement Model

Offshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Simpalm | Digital Innovation is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Green Threads

Odenton, United States of America

Project Summary

Simpalm redesigned and rebuilt Green Threads' website, providing a full end-to-end solution from discovery through launch. The engagement produced a new information architecture, wireframes, visual branding assets and a CMS-based responsive website integrated with Google Analytics. The team delivered clickable Figma prototypes and custom infographics, and worked closely with the client through a dedicated project manager to iterate on design and ensure a user-friendly, brand-aligned site.

Key Challenges

Website refresh

Project Deliverables

Clickable prototypes
Branding guidelines
Fully functional website integrated with Google Analytics
Admin/content management functionality
Final QA and deployment in cloud environment
Information architecture, wireframes, and visual branding assets

Project Solution

Simpalm redesigned, developed, and deployed the refreshed Green Threads website. The work included creating a new information architecture, developing and refining content, designing wireframes and visual branding assets, and building the site on a CMS with responsive design and cross-browser compatibility. They delivered clickable prototypes and branding guidelines, integrated the site with Google Analytics, performed final QA, and deployed the site in Green Threads’ cloud environment.

Project Outcome

The project delivered a fully deployed production website that aligned with design sessions and agreed requirements
Launched a responsive, user-friendly site that reflects the client's branding and capabilities
Design phase produced clear Figma prototypes and creative infographics requested by the client
Project management was effective: a dedicated project manager, regular virtual meetings, and timely delivery of the design phase

Platforms

Web
CMS
Cloud

Tech Stack

Google Analytics

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Simpalm has delivered a responsive, user-friendly website that aligns with the client's branding and capabilities. The team provided strong creative direction and was responsive to the client's needs throughout the engagement. Simpalm's creativity, collaboration, and custom infographics stood out.”
Steve Dickson
VP of Operations
Date: 09/10/2025