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Staff Augmentation for Advertising Technology Platform

Services Covered:

Custom Software Development • Staff Augmentation
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Industry
Industry

Advertising & Marketing

Duration
Durationinfo-circle

16 months

Budget
Budget

1M - 10M

Start Date
Start Date

1 January 2021

Team Size
Team Size

21-25

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
81/100
Strong

Project Capability Score (PCS) estimates how capable Sigma Software Group is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapToronto, Canada

Project Summary

Sigma Software Group provides staff augmentation and development resources to an advertising technology company building a new advertising platform. The vendor supplies a team of roughly 20 developers and a project manager and works with technologies including C#, .NET, Microsoft SQL Server, Python, MongoDB, React.js and GraphQL, while also contributing to design tasks. The client praises Sigma for delivering high-quality work, effectively screening candidates, and maintaining transparent, responsive communication; the engagement began in January 2021 and is ongoing.

Key Challenges

  • Fill development team for new advertising platform
  • Build a new ad-technology platform to manage campaigns, budgets, and audience targeting

Project Deliverables

  • Advertising platform
  • Campaign management features (budgeting and audience targeting)
  • Frontend implemented with React.js
  • GraphQL APIs
  • Backend services in C#/.NET
  • Databases: Microsoft SQL Server and MongoDB
  • Staff augmentation: ~20 developers and a project manager

Project Solution

Sigma provided staff augmentation by supplying development resources that integrated with the client's team. Their developers worked on backend services in C#/.NET and databases (Microsoft SQL Server and MongoDB), and on the frontend using React.js and GraphQL. They contributed to design tasks when needed and supported features that let customers manage advertising campaigns, budgets, and audience targeting. The team coordinated via Teams and tracked work in Azure Boards.

Project Outcome

  • Delivered high-quality work
  • Provided well-screened, qualified resources
  • Integrated as members of the client team and met deadlines
  • Maintained transparent, responsive communication
  • Continued delivery despite geopolitical challenges (Ukraine team)

Platforms

  • WebWeb

Tech Stack

  • C#C#
  • .NET.NET
  • PythonPython
  • MongoDBMongoDB
  • React.jsReact.js
  • GraphQLGraphQL
  • AzureAzure
  • Microsoft SQL ServerMicrosoft SQL Server

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

We're happy with Sigma Software Group. Their work is high quality, and they do a good job vetting development candidates for the project. They're transparent and responsive and keep us informed whenever something changes. All in all, they've done good work for us.

Anonymous

Director of Engineering

Note: This endorsement is based on publicly available client feedback from external review sources.

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