Fooder Mobile & Web Performance Optimization
Services Covered:

Industry
Advertising & Marketing
Duration
144 months
Budget
200K - 999K
Start Date
1 January 2008
Team Size
1-5
Engagement Model
Onshore
Project Capability Score (PCS)
78/100
Good
Project Capability Score (PCS) estimates how capable Sidnet Solutions is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Iconaris
Project Summary
Sidnet delivered long-term development and maintenance for Fooder and related web properties, optimizing database queries and caching to improve mobile and web performance and reliability. They built content-aggregation and web-scraping mechanisms, added search and newsletter features, enabled A/B testing, and consolidated two native mobile apps into a single React Native app. Their work improved platform stability and supported over 500,000 registered users, resulting in an ongoing partnership.
Key Challenges
- Lacked in-house programming expertise and required a subcontractor
- Needed content aggregation and web scraping functionality
- Required integrations for search, mass newsletters, social media and Google Analytics
- Needed mobile app consolidation and A/B testing capability
Project Deliverables
- React Native mobile app
- Content aggregation and web scraping mechanisms
- Search and newsletter features
- A/B testing support
- Website builds and WordPress integrations
Project Solution
Sidnet worked under a Time & Material model, following specifications, designs and mock-ups and applying Agile remote-work practices, with occasional on-site support. They developed content-aggregation and web-scraping mechanisms to automatically download and process internet content, implemented search and newsletter functions, added A/B testing capability, and replaced two native mobile applications with a single React Native app. Sidnet also provided technical documentation, technology advisement, and ongoing maintenance and development for the client's sites and apps.
Project Outcome
- Significantly improved app and web performance and reliability
- Fooder exceeded 500,000 registered users
- Solutions enabled A/B testing and improved analytics and user-notification capabilities
Platforms
Mobile
Web
Tech Stack
Perl
PHP
Laravel
React Native
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“The platform is more reliable and functions well. Sidnet is professional and responsible. Their team communicates effectively and is very transparent. The success of the partnership has led to an ongoing business relationship.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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