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Website Improvements for Women-Focused Online Marketplace

Services Covered:

Website Development
Project hero — replace with case study imagery
Industry
Industry

E-commerce & Retail

Duration
Duration

64 months

Budget
Budget

Less than 10K

Client Size
Start Date

1 April 2021

Team Size
Team Size

1-5 Employees

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
77/100
Good

Project Capability Score (PCS) estimates how capable Rubyroid Labs is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapAmsterdam, Netherlands

Project Summary

Rubyroid Labs improved a women-focused online marketplace by partially redesigning the front and back ends, improving site speed, and enhancing SEO. The vendor optimized the site for mobile, improved product upload processes, and provided ongoing communication with daily Slack updates and twice-weekly calls. The client praised the team's knowledge, flexibility, and project management.

Key Challenges

  • Website had many bugs from the previous development company
  • Need for a partial front-end and back-end redesign
  • Improve site speed
  • Improve SEO and overall usability

Project Deliverables

  • Partial redesign of the front-end and back-end
  • Site speed improvements
  • SEO improvements
  • Mobile optimization
  • Improved product upload functionality

Project Solution

Rubyroid Labs analyzed the existing website, produced a report with findings, and proposed a task list with time estimates. After agreement, they assigned a four-person team (project manager, technical lead, two developers) to implement a partial front- and back-end redesign, optimize site speed and SEO, and improve product upload flows using Ruby on Rails, Spree, Google Tag Manager, and version control on GitHub/GitLab.

Project Outcome

  • The site speed increased significantly
  • Product upload process improved
  • The website became fully optimized for mobile and has better usability

Platforms

  • WebWeb

Tech Stack

  • Ruby on RailsRuby on Rails

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Rubyroid Labs' work, site speed increased, product upload has improved, and fully optimized for mobile devices. The team displayed open and straight communication with daily updates and twice-weekly calls. They impressed with their knowledge and flexibility working on different projects.”

Anonymous

Founder & Owner

Note: This endorsement is based on publicly available client feedback from external review sources.

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