UI Redesign and Frontend Implementation for BTMetrics (SaaS)
Services Covered:

Industry
Software Development
Duration
122 months
Budget
10K - 49K
Start Date
1 June 2016
Team Size
1-5 Employees
Engagement Model
Offshore
Project Capability Score (PCS)
76/100
Good
Project Capability Score (PCS) estimates how capable RubyGarage is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
BTMetrics
Project Summary
RubyGarage redesigned and implemented the frontend for the SaaS product BTMetrics, producing mockups and front-end code. The vendor delivered reusable CSS and JavaScript-based UI assets, improved maintainability of the codebase, and was noted for flexible, responsive communication and quality code. The new UI enabled easier feature additions and increased user conversions.
Key Challenges
- Needed a redesign of an existing SaaS web UI
- Lacked in-house design and frontend implementation resources
- Original design was produced in Photoshop and did not fit Bootstrap, requiring a full frontend rework
Project Deliverables
- Mockups
- Frontend code (CSS and JavaScript)
- Reusable CSS assets
- Implemented UI pages (Sign-up, Log-out, Forgot-password)
- Main layout with sidebar and content pages
- Graphs/dashboard components
Project Solution
The vendor converted a non-Bootstrap Photoshop design into interactive mockups and implemented the UI using CSS and JavaScript. They produced reusable CSS assets and front-end code for the main layout, sidebar, content pages, and graph/dashboard components. The engagement involved a junior frontend developer supervised by a senior designer/developer, iterative reviews and fixes based on client feedback, and communication via Slack.
Project Outcome
- Usage and conversions increased
- New UI enabled easier feature additions and reduced friction for developers
- Implemented code was maintainable and improved developer productivity
- Project was delayed by approximately one week due to additional responsive-view fixes
Platforms
Web
Tech Stack
CSS
JavaScript
Bootstrap
Client Endorsement
Overall Review Rating
4.13
4 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“RubyGarage is committed to quality code and customer satisfaction. The project team proved especially flexible and responsive, which isn't always the case when offshoring.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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