Enosis Outsourcing logo
EndorsedendorsedOngoing

MVP Design & Development for Email Strategy Automation Platform

Services Covered:

AI and Machine Learning • Custom Software Development • Mobile Application Development • Website Development
Project hero — replace with case study imagery
Industry
Industry

Advertising & Marketing

Duration
Durationinfo-circle

7 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 September 2022

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
72/100
Good

Project Capability Score (PCS) estimates how capable Rootstrap is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Backbone

map Canada

Project Summary

Rootstrap partnered with an email strategy automation company (Backbone) to scope, design, and build the product MVP, using Figma for UI/UX and Django, JavaScript, and Node.js for development, deployed via Heroku. The vendor integrated multiple complex algorithms, built calendar and email-layout features, and delivered an intuitive, high-end UI that has received positive feedback during demos. The engagement produced the MVP (delivered mid-February 2023) and continues as an ongoing maintenance and feature-development engagement, with project management conducted via Jira, Slack, and Google Meet.

Key Challenges

  • Develop the MVP.

Project Deliverables

  • MVP scoped, designed, and developed
  • UI/UX designs and screens
  • Brand look and feel (rough branding)
  • Integration of five algorithms into the backend
  • Calendar feature
  • Visual display of email layout
  • Ongoing maintenance and bug fixes (maintenance plan)

Project Solution

Rootstrap scoped, designed, and developed the client's MVP from scratch, leading the entire process from initial scoping and UI/UX design to frontend and backend development. They produced UI/UX screens and a rough brand look and feel, integrated five complex backend algorithms, and built features such as a calendar and a visual email-layout display. After delivering the MVP, Rootstrap transitioned the engagement into an ongoing maintenance plan to fix bugs and add new features.

Project Outcome

  • High-end, intuitive UI with positive demo feedback
  • MVP delivered (in demo phase) with users reporting a smooth and intuitive experience
  • Project managed effectively; deadlines met and project kept within budget
  • Continued engagement for maintenance and future feature development

Platforms

  • MobileMobile
  • SaaSSaaS
  • Smart TVSmart TV
  • WebWeb

Tech Stack

  • DjangoDjango
  • JavaScriptJavaScript
  • Node.jsNode.js

Client Endorsement

Overall Review Rating

4.75star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Rootstrap has delivered an intuitive and streamlined product, receiving positive feedback from users and keeping the project on budget. The team has excelled at mapping the process to meet the deadlines, using Jira, Google Meet, and Slack to collaborate. Moreover, they’re trustworthy and thorough.”

Jess Chan

Founder & CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

More Projects by Rootstrap

See All Projects by Rootstrap