endorsedOngoing

MVP Design & Development for Email Strategy Automation Platform

Services Covered:

AI and Machine Learning • Custom Software Development • Mobile Application Development • Website Development

Industry

Advertising & Marketing

Duration

47 months

Budget

200K - 999K

Start Date

1 September 2022

Team Size

6-10 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

72/100

Good

Project Capability Score (PCS) estimates how capable Rootstrap is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Backbone

Canada

Project Summary

Rootstrap partnered with an email strategy automation company (Backbone) to scope, design, and build the product MVP, using Figma for UI/UX and Django, JavaScript, and Node.js for development, deployed via Heroku. The vendor integrated multiple complex algorithms, built calendar and email-layout features, and delivered an intuitive, high-end UI that has received positive feedback during demos. The engagement produced the MVP (delivered mid-February 2023) and continues as an ongoing maintenance and feature-development engagement, with project management conducted via Jira, Slack, and Google Meet.

Key Challenges

Develop the MVP.

Project Deliverables

MVP scoped, designed, and developed
UI/UX designs and screens
Brand look and feel (rough branding)
Integration of five algorithms into the backend
Calendar feature
Visual display of email layout
Ongoing maintenance and bug fixes (maintenance plan)

Project Solution

Rootstrap scoped, designed, and developed the client's MVP from scratch, leading the entire process from initial scoping and UI/UX design to frontend and backend development. They produced UI/UX screens and a rough brand look and feel, integrated five complex backend algorithms, and built features such as a calendar and a visual email-layout display. After delivering the MVP, Rootstrap transitioned the engagement into an ongoing maintenance plan to fix bugs and add new features.

Project Outcome

High-end, intuitive UI with positive demo feedback
MVP delivered (in demo phase) with users reporting a smooth and intuitive experience
Project managed effectively; deadlines met and project kept within budget
Continued engagement for maintenance and future feature development

Platforms

Mobile
SaaS
Smart TV
Web

Tech Stack

Django
JavaScript
Node.js

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Rootstrap has delivered an intuitive and streamlined product, receiving positive feedback from users and keeping the project on budget. The team has excelled at mapping the process to meet the deadlines, using Jira, Google Meet, and Slack to collaborate. Moreover, they’re trustworthy and thorough.”
Jess Chan
Founder & CEO
Date: 04/12/2023