endorsedCompleted

Referral Marketing Platform and Website for Software Company

Services Covered:

Website Development

Industry

Software Development

Duration

4 months

Budget

10K - 49K

Start Date

1 October 2020

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable RaftLabs is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Grow Viral

Wilmington, United States of America

Project Summary

RaftLabs designed and built a referral-marketing web platform for a software company, starting with discovery and Balsamiq workflows through UI design and server integration. They delivered weekly stable deployments, ran biweekly demos, and provided post-launch support. After launching in mid-February 2021, the platform onboarded over 3,500 paying customers; the client praised the team's communication and responsiveness.

Key Challenges

Build a referral marketing product for marketers from discovery through launch.
Design a usable interface with usability at the center and a scalable server infrastructure.

Project Deliverables

Balsamiq workflow prototypes
UI design and signed-off interfaces
Referral marketing web platform (deployed site)
Scalable server backend
Regular stable deployments for review

Project Solution

RaftLabs ran a kickoff and discovery, then designed the entire workflow using Balsamiq with client feedback. They produced UI designs which were signed off, connected the UI to a scalable server backend, and deployed stable builds weekly (every Monday) for client review. The team used Asana for task management, held biweekly demos, and provided ongoing post-launch technical support.

Project Outcome

Launched mid-February 2021 and gained 3,500+ paying customers.
The vendor provided prompt post-launch support, resolving customer-raised technical issues and making minor tweaks during the first month.
The product was nearly finished two weeks before launch, allowing time for testing and final tweaks.

Platforms

Tech Stack

Asana

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“After the launch, the platform gained over 3500 paying customers on board. RaftLabs quickly resolved end clients’ technical minor issues and held bi-weekly demos for progress and changes updates. Moreover, the team was transparent, communicative, and understanding that ensured quality results.”
Neil Shah
Co-Founder, Grow Viral at Grow Viral
Date: 08/17/2026