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Full Stack Development for Gainfully Marketing Platform

Services Covered:

Custom Software Development • UI/UX Design
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Industry
Industry

Financial Services

Duration
Duration

115 months

Budget
Budget

200K - 999K

Client Size
Start Date

1 January 2017

Team Size
Team Size

6-10 Employees

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

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79/100
Good

Project Capability Score (PCS) estimates how capable QUALITANCE is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

White Glove

mapBirmingham, United States of America

Project Summary

Qualitance designed and built the core platform for Gainfully, a marketing and communication platform for financial advisors, using Django REST Framework, Celery, PostgreSQL, RabbitMQ and Elasticsearch with Angular and Vue frontends. The vendor provided backend and frontend engineers across multiple phases and managed AWS-hosted infrastructure with Ansible. The client praised Qualitance's technical skill, flexibility, communication, and UX contributions.

Key Challenges

  • Build the initial backend and frontend platform (initial 2017 engagement).
  • Transition work as the client moved to a mostly in-house engineering team around 2020.
  • Re-engage vendor to round out the in-house team with additional full-time engineers, mostly frontend.

Project Deliverables

  • Core platform (backend and frontend)
  • Backend services using Django REST Framework
  • Celery-based task queues
  • PostgreSQL database
  • Elasticsearch integration
  • AWS-hosted infrastructure managed with Ansible
  • Angular and Vue.js front-end UIs
  • SAML SSO implementation
  • Social media integrations (Facebook, LinkedIn, Twitter)
  • Email integration via Mailgun

Project Solution

Qualitance designed and built the platform's core backend and frontend. The backend uses Django REST Framework with Celery for background tasks, PostgreSQL, Elasticsearch, and RabbitMQ; infrastructure is hosted on AWS and managed with Ansible. The frontend was split between the original Angular UI and a new Vue UI; the team implemented integrations (Mailgun for email, social sharing to Facebook/LinkedIn/Twitter) and a SAML SSO for enterprise clients. Qualitance staffed the project across phases and provided full-time and short-term QA support during launches.

Project Outcome

  • Engineers integrated quickly and contributed effectively to sprint work.
  • Frontend engineers developed and began implementing a migration plan to unify Angular and Vue UIs.
  • The team improved the core system beyond assigned tasks and provided valuable UX/design suggestions.

Platforms

  • WebWeb

Tech Stack

  • DjangoDjango
  • CeleryCelery
  • PostgreSQLPostgreSQL
  • ElasticsearchElasticsearch
  • AngularAngular
  • Vue.jsVue.js
  • RESTful APIRESTful API
  • Amazon Web Services (AWS)Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

4.13star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“QUALITANCE had a very technically skilled team in many aspects of full stack designs. They were also flexible and easy to communicate with. The team wasn't afraid to make suggestions that would go above and beyond the client's expectations.”

Steven Kryskalla

Software Architect

Note: This endorsement is based on publicly available client feedback from external review sources.