EndorsedendorsedCompleted

Lead Generation Platform Development (Financial Services)

Services Covered:

Custom Software Development
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Industry
Industry

Financial Services

Duration
Duration

135 months

Budget
Budget

200K - 999K

Client Size
Start Date

1 January 2010

Team Size
Team Size

6-10 Employees

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

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69/100
Good

Project Capability Score (PCS) estimates how capable PureLogics LLC is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS


Client

Confidential

mapLarkspur, United States of America

Project Summary

PureLogics developed a marketing-technology lead generation platform for a financial-services client using Linux, MySQL, and PHP. The vendor built the platform from scratch, starting with a bare-bone lead generation process and adding features and processes as the business grew. The client praises the team as thorough, diligent, and capable of independent work, noting the first app version was completed in under eight months.

Key Challenges

  • Needed help building the platform from scratch
  • Required scalable lead-generation functionality as the business grew

Project Deliverables

  • Lead generation platform
  • Bare-bone lead generation process
  • Platform features and business processes

Project Solution

The vendor built the client's lead-generation platform from scratch, beginning with a minimal lead-generation process and iteratively adding features and business processes as the company grew. Development used a LAMP-style stack (Linux, MySQL, PHP). The team assigned to the engagement numbered 5–10 people, and the relationship began in January 2010 and continued as an ongoing engagement.

Project Outcome

  • Completed the first version of the app in under eight months
  • Maintained regular communication through weekly standups, messaging apps, and email reports
  • Developers were well managed and worked independently

Platforms

  • WebWeb

Tech Stack

  • MySQLMySQL
  • PHPPHP
  • LinuxLinux

Client Endorsement

Overall Review Rating

5star5 out of 5 stars

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

PureLogics’ work is excellent. The team is thorough, diligent, and hardworking. Customers can expect a team that’s capable of both following directions and seamless thought leadership.

Kevin Dufficy

CEO

Note: This endorsement is based on publicly available client feedback from external review sources.

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