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Phrendly Native Mobile Apps (iOS & Android)

Services Covered:

Mobile Application Development • UI/UX Design • Software QA and Testing • Software Maintenance and Support
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Industry
Industry

Social Networking

Duration
Duration

14 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 November 2016

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

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76/100
Good

Project Capability Score (PCS) estimates how capable Provectus is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Platphorm, LLC

mapSan Francisco, United States of America

Project Summary

Reinvently developed native iOS and Android versions of the Phrendly mobile app, iterating through phased releases, QA cycles and a migration from hybrid WebView to fully native implementations. The Android app continues to receive updates while iOS development has slowed. Both apps have surpassed 250,000 downloads and see substantially higher usage than the web app, with roughly 60,000 monthly active users. The vendor provided project management, QA, and design support and established a predictable milestone-driven workflow.

Key Challenges

  • Finish development of Phrendly after a previous vendor failed to deliver
  • Replicate full web-platform functionality on iOS and Android using provided APIs
  • Resolve non-standard legacy code and performance issues from hybrid/WebView implementation

Project Deliverables

  • Native iOS mobile app
  • Native Android mobile app
  • Migration from hybrid/WebView to fully native implementation
  • Project plan and milestone schedule
  • QA testing and bug-fix reports

Project Solution

Reinvently replicated the client's web platform on iOS and Android using provided API endpoints and hi-fidelity mobile mock-ups, executing the work in phased milestones. They assigned an account manager and project manager to create and manage a project plan, revised non-standard legacy code, converted initially hybrid WebView sections to fully native implementations, and executed QA cycles tracked with Crashlytics to resolve bugs within weekly windows. The team also provided design support and managed App Store launch processes.

Project Outcome

  • iOS app attained a 3.8 App Store rating with ~1,200 positive reviews
  • Android app rating increased from ~2.5 to ~3.5
  • Both apps surpassed 250,000 downloads
  • Apps achieve ~60,000 active monthly users, eclipsing web usage
  • Bugs were typically fixed within a week due to Crashlytics-driven QA

Platforms

  • MobileMobile
  • WebWeb

Tech Stack

  • AndroidAndroid
  • iOSiOS

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Both mobile apps overshadow their web-based counterpart in active monthly users by a significant margin. They boast a total of a quarter-million downloads and are highly rated on their respective storefronts. Reinvently is always knowledgeable and accommodating, despite a large time difference.”

Justin Liu

Senior Product Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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