endorsedCompleted

IQOS Club Loyalty Platform Development for PMI

Services Covered:

Custom Software Development

Industry

Consumer Goods

Duration

10 months

Budget

Confidential

Start Date

1 July 2019

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable Pretius is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Philip Morris International

Warsaw, Poland

Project Summary

Philip Morris International hired Pretius to develop the IQOS Club loyalty platform to raise brand awareness in Poland. Pretius delivered a two-part solution consisting of a back-office admin system and a user portal, integrating with PMI systems and introducing cloud (AWS) and microservices (Kubernetes) for scalability. The project followed Agile/Scrum and met the client's expectations, leading PMI to continue a maintenance and development partnership with Pretius.

Key Challenges

Develop a loyalty platform to raise brand awareness for IQOS in Poland
Integrate multiple existing systems and link highly complex processes

Project Deliverables

Back-office admin platform for the client team
User-facing IQOS Club portal for end users
Integration with multiple existing PMI systems
Cloud-based, microservice architecture deployed on AWS (Kubernetes)

Project Solution

Pretius developed a loyalty platform composed of a back-office administration portal for PMI and a user-facing portal for IQOS customers. The solution used Java, MySQL and JavaScript, was integrated with multiple PMI systems, and used WordPress CMS for some components. The vendor introduced cloud infrastructure on AWS and a microservice architecture orchestrated with Kubernetes to ensure scalability. The team of 10 delivered the platform following Agile/Scrum practices.

Project Outcome

Raised brand awareness through the rapid development and launch of the IQOS Club platform
Continued partnership with Pretius, who are responsible for maintenance and further development
Project delivered using Agile Scrum with communication through Slack, Confluence and Jira

Platforms

CMS
SaaS
Web

Tech Stack

Java
MySQL
JavaScript
Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

4.25

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The new platform allowed the client to successfully raise brand awareness, meeting their expectations. Pretius followed an agile methodology, ensuring an efficient workflow. The team utilized the right technologies in order to deliver a fully functional platform in a timely manner.”
Konrad Gałecki
Digital Manager
Date: 04/22/2021