endorsedOngoing

Grief Tech Web Platform Development & GTM Strategy

Services Covered:

Custom Software Development • Mobile Application Development • Digital Product Engineering

Industry

Financial Services

Duration

27 months

Budget

50K - 199K

Start Date

1 May 2024

Team Size

6-10 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable OAK'S LAB is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

The Eterny

Prague, Czech Republic

Project Summary

OAKS LAB supports a grief tech platform in developing a web-based MVP and creating its go-to-market strategy. The vendor built the MVP using Java, Python, and AI architecture, conducted user interviews and competitor research, and designed marketing campaigns running in the US. The engagement began in May 2024 and is ongoing, with strong collaboration and investor traction reported.

Key Challenges

Find an experienced partner capable of delivering a complex digital product with layered security.
Automate and simplify administrative processes for users after a family member's unexpected death.
Connect users with professionals such as government consultants and mental health professionals while maintaining strong security.

Project Deliverables

MVP of a web platform for a grief tech product
Go-to-market strategy and marketing campaigns (Meta and Google)
User interviews and research informing product and GTM
Planned mobile application for a future release

Project Solution

OAKS LAB functions as the external development team, scoping the MVP and building the web platform using Java, Python, and AI architecture. They conducted in-depth user interviews, designed the product user journey, performed competitor and security analysis, and created and optimized Meta and Google marketing campaigns for the US market. The vendor coordinates security collaboration with third parties and will deliver a mobile app in a subsequent release.

Project Outcome

Secured good traction and negotiated with investors.
Achieved validated MVP scoping and positive early product traction.
Established frequent in-person and daily communication rhythms to support progress and decision-making.

Platforms

Web
Mobile

Tech Stack

Java
Python

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to OAKS LAB's support, the client has secured good traction and negotiated with investors. The team runs a successful product and is dedicated to the client's success, going above and beyond expectations. OAKS LAB has two weekly in-person meetings and communicates daily via Slack and calls.”
Jitka Paterova
Founder & CEO
Date: 08/15/2024