endorsedCompleted

Networking Website Redesign for Exclusive Clubs

Services Covered:

Website Development

Industry

Social Networking

Duration

5 months

Budget

50K - 199K

Start Date

1 August 2015

Team Size

Confidential

Engagement Model

Nearshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable Monterail is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Switzerland

Project Summary

Monterail redesigned and developed a freemium website connecting venues with travelers and club-goers for a club subsidiary. The Ruby on Rails site included maps, modules, membership tiers (free and paid), and event listing/booking features. The redesign increased user engagement and time on site, and Monterail continued to deliver additional features after initial delivery.

Key Challenges

Build a new website for a club subsidiary

Project Deliverables

Website built with Ruby on Rails
Maps and integrated modules
Member profiles with free and paid tiers
Event listings and booking functionality

Project Solution

Monterail implemented a Ruby on Rails website that allowed users to discover network clubs, view events, and book attendance. The site integrated maps and internal modules but used no other third-party integrations. Monterail responded to an RFP, provided a detailed proposal with options, executed the development from Aug. 2015 to Jan. 2016, and delivered additional features post-launch.

Project Outcome

Users stayed longer on the new site and viewed more pages
Received positive user feedback
Experienced some SEO traffic loss due to migration errors (client-side issue)
Monterail managed the project well and communicated transparently

Platforms

Tech Stack

Ruby on Rails

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Website engagement and time on site increased as a result of the redesign. Monterail's transparent proposal and execution made them a great partner to work with even though they didn't provide a dedicated team.”
Anonymous
Fmr. CMO
Date: 02/03/2017