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Event Hospitality & VIP Marketplace — MVP and Ongoing Platform Development

Services Covered:

Custom Software Development
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Industry
Industry

Arts, Entertainment & Recreation

Duration
Durationinfo-circle

20 months

Budget
Budget

200K - 999K

Start Date
Start Date

1 July 2018

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
76/100
Good

Project Capability Score (PCS) estimates how capable Monterail is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Seat Unique

map United Kingdom

Project Summary

Monterail developed an online marketplace for event hospitality and VIP packages, building the platform from an initial discovery workshop through an MVP and ongoing feature development. The vendor used Ruby on Rails, Elixir, and React to create an infrastructure designed to handle high traffic. The engagement reduced the site's bounce rate and tripled conversions while enabling partner sign-ups for the B2B component.

Key Challenges

  • Create an online marketplace from scratch
  • Build all necessary functionalities and features into a cohesive software to offer to customers

Project Deliverables

  • Basic MVP
  • Backend implemented in Ruby on Rails
  • Elixir integration to manage high-volume traffic during sales
  • Frontend implemented in React
  • Sales features and fine-tuned platform functionalities
  • Three-day discovery workshop and vendor proposal

Project Solution

Monterail ran a three-day discovery workshop, created a proposal, and delivered the project in weekly sprints to produce a basic MVP and then add sales-related and refined platform features. They developed the backend in Ruby on Rails, integrated Elixir to help manage high-volume traffic during sales events, and implemented the frontend using React. The team collaborated closely with the client (via Slack) and adjusted staffing over time to include project management, backend and frontend developers, QA, and design.

Project Outcome

  • Bounce rate reduced from ~89% to 29%
  • Conversion rate tripled
  • Traffic grew to nearly 20,000 users per month
  • Platform attracted multiple B2B partners and improved trust with customers
  • Strong project management and close collaboration, with smooth PM transition

Platforms

  • WebWeb

Tech Stack

  • Ruby on RailsRuby on Rails
  • React.jsReact.js

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The design and development work provided by Monterail has completely exceeded client expectations, helping them to get their MVP running and attract initial partners for the project. Their team demonstrates high attention to detail in their work, reducing bounce and conversion rate since launch.”

Phillipa Hicks

Cofounder

Note: This endorsement is based on publicly available client feedback from external review sources.

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