endorsedOngoing

Event Hospitality & VIP Marketplace — MVP and Ongoing Platform Development

Services Covered:

Custom Software Development

Industry

Arts, Entertainment & Recreation

Duration

97 months

Budget

200K - 999K

Start Date

1 July 2018

Team Size

6-10 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Monterail is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Seat Unique

United Kingdom

Project Summary

Monterail developed an online marketplace for event hospitality and VIP packages, building the platform from an initial discovery workshop through an MVP and ongoing feature development. The vendor used Ruby on Rails, Elixir, and React to create an infrastructure designed to handle high traffic. The engagement reduced the site's bounce rate and tripled conversions while enabling partner sign-ups for the B2B component.

Key Challenges

Create an online marketplace from scratch
Build all necessary functionalities and features into a cohesive software to offer to customers

Project Deliverables

Basic MVP
Backend implemented in Ruby on Rails
Elixir integration to manage high-volume traffic during sales
Frontend implemented in React
Sales features and fine-tuned platform functionalities
Three-day discovery workshop and vendor proposal

Project Solution

Monterail ran a three-day discovery workshop, created a proposal, and delivered the project in weekly sprints to produce a basic MVP and then add sales-related and refined platform features. They developed the backend in Ruby on Rails, integrated Elixir to help manage high-volume traffic during sales events, and implemented the frontend using React. The team collaborated closely with the client (via Slack) and adjusted staffing over time to include project management, backend and frontend developers, QA, and design.

Project Outcome

Bounce rate reduced from ~89% to 29%
Conversion rate tripled
Traffic grew to nearly 20,000 users per month
Platform attracted multiple B2B partners and improved trust with customers
Strong project management and close collaboration, with smooth PM transition

Platforms

Tech Stack

Ruby on Rails
React.js

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The design and development work provided by Monterail has completely exceeded client expectations, helping them to get their MVP running and attract initial partners for the project. Their team demonstrates high attention to detail in their work, reducing bounce and conversion rate since launch.”
Phillipa Hicks
Cofounder
Date: 03/26/2020