endorsedCompleted

Drupal 8 Microsite for Weight-Management Platform

Services Covered:

Website Development • CMS Development • Digital Marketing Services

Industry

Advertising & Marketing

Duration

6 months

Budget

10K - 49K

Start Date

1 August 2017

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable Korcomptenz Inc. is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Wainscot Media

Chicago, United States of America

Project Summary

Korcomptenz designed wireframes and developed a Drupal 8 microsite for a weight-management platform and implemented Mautic to enable marketing automation and lead nurturing. The site includes a BMI calculator and quizzes to personalize recommendations. The engagement increased conversion rates for users who start the microsite journey from about 5% to close to 30%, and the client praised Korcomptenz's responsiveness and healthcare market expertise.

Key Challenges

Address content management needs
Develop a microsite for a weight-management platform
Implement marketing automation to nurture prospective clients and move them down the funnel

Project Deliverables

Wireframes
Drupal 8 microsite
BMI calculator
Quizzes for user assessment
Mautic marketing automation implementation

Project Solution

Korcomptenz designed the wireframes and developed a microsite in Drupal 8 for a weight-management platform. The site included a BMI calculator and quiz flows to identify individualized solutions. They also implemented Mautic for marketing automation to move prospective clients through a conversion funnel. The client primarily worked with the COO and additional team members based in both the U.S. and India.

Project Outcome

Conversion rate increased from about 5% initially to close to 30% for users who start the microsite journey
Vendor was highly responsive, typically replying within 12 hours
Client praised Korcomptenz's healthcare market expertise and competitive rates, reporting satisfaction with the engagement

Platforms

Tech Stack

Drupal

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The conversion rate has increased dramatically and the in-house team is happy with the customer service. Korcomptenz went above and beyond to meet all needs, while their expertise and understanding of the healthcare market contributed to the project’s success.”
Carl Olsen
Senior Vice President
Date: 02/05/2019