endorsedCompleted

Muster Admin Panel & Analytics Suite Prototype

Services Covered:

Custom Software Development

Industry

Advertising & Marketing

Duration

13 months

Budget

200K - 999K

Start Date

1 January 2014

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

79/100

Good

Project Capability Score (PCS) estimates how capable Kellton is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Muster

Richmond, United States of America

Project Summary

Kellton (formerly Tivix) prototyped and built the first version of Muster, delivering an admin panel and analytics suite integrated with an existing database. The team refined the product workflow and business logic, built campaign creation and management features, and implemented an email infrastructure and templates. Project management and communication were strong, with timely deliveries and proactive product suggestions that improved the final product.

Key Challenges

Existing database lacked user-facing products and features
Need to develop a product ecosystem around the existing database
Enable associations to create data-driven advocacy campaigns

Project Deliverables

Admin panel (Muster v1)
Analytics suite
Campaign creation and management workflow
Email infrastructure and email templates
Web-based interface built with Python and Django
Wireframes and business logic definitions

Project Solution

Tivix built version one of the Muster web application, creating the admin interface and an analytics suite integrated with the client's existing database. They conducted wireframing, defined the business logic for how the app would serve associations, and implemented the campaign creation and management workflow. Tivix also developed the email infrastructure and templates to deliver calls to action to members and supporters and recorded analytics so customers could measure campaign efficacy. The implementation used Python and Django.

Project Outcome

Exceeded industry benchmark engagement rates
Delivered expected or better campaign engagement metrics
High-quality frontend UI design and execution
On-time delivery with clear communication and strong project management

Platforms

Tech Stack

Python
Django

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Project management is a key strength rivaled only by their team's technical and strategic aptitude. Kellton (formerly Tivix) became proactively involved from the very beginning and consistently made valuable product suggestions that would eventually be implemented.”
Alex Schettine
President
Date: 02/01/2017