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Authena Website Redesign, SEO and UX Audit

Services Covered:

Search Engine Optimization (SEO) • UI/UX Design • Website Development • Digital Marketing Services
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Industry
Industry

Software Development

Duration
Durationinfo-circle

13 months

Budget
Budget

Confidential

Start Date
Start Date

1 January 2022

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
68/100
Good

Project Capability Score (PCS) estimates how capable Infinity Group is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Authena

map Switzerland

Project Summary

A Swiss SaaS company engaged Infinity Group to manage SEO and overhaul their website, including a UX audit, keyword analysis and WordPress development. Infinity Group performed technical SEO, content and landing page optimization, Google Analytics configuration, and ongoing site redesign and improvements. The client reports that deliverables met and sometimes exceeded goals; the vendor is described as professional, responsive, and proactive.

Key Challenges

  • Need for ongoing SEO support to address the evolving nature of Google algorithms
  • Requirement for specialist expertise for continuous technical SEO and website improvements
  • Improve website UX to support marketing goals such as building trust and increasing conversions

Project Deliverables

  • Technical SEO audit
  • Competitor analysis
  • Keyword analysis and landing page SEO
  • Google Analytics configuration
  • UX audit
  • Redesigned website pages
  • WordPress development
  • Ongoing improvements and support

Project Solution

Infinity Group provided a combination of website redesign and ongoing SEO/digital marketing services. They conducted technical SEO work (including audits, deindexation of unnecessary subpages, internal linking improvements, meta tag optimization, structured data implementation), keyword analysis, landing page optimization and Google Analytics configuration. They performed a UX audit to assess marketing effectiveness, redesigned pages based on that analysis, and implemented WordPress development and ongoing site improvements and support. The vendor collaborated with an SEO partner and supplied roles including SEO specialist (partner), senior account manager, Google Analytics specialist, UX designer, graphic designer, frontend/WordPress developer, content editor and project manager.

Project Outcome

  • The effects of cooperation met and occasionally surpassed the goals set for the collaboration
  • Efficient workflow with regular status updates and transparent communication
  • High client satisfaction due to proactive involvement, responsiveness, and professional execution

Platforms

  • CMSCMS
  • WebWeb

Tech Stack

  • WordPressWordPress
  • Google AnalyticsGoogle Analytics

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Infinity Group’s work continues to satisfy and even exceed the client's expectations. The team is professional, responsive, and communicative. They are a flexible partner with strong project ownership and dedication to providing high-quaity services and prove their experience in their field.”

Anonymous

CFO

Note: This endorsement is based on publicly available client feedback from external review sources.

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