endorsedOngoing

Strapi Website and B2B/DTC Shopify Stores for Bridal Apparel Manufacturer

Services Covered:

CMS Development • E-commerce Development • AI and Machine Learning • UI/UX Design • Website Development • System Integration • Business Consulting

Industry

Apparel and Fashion

Duration

22 months

Budget

Confidential

Start Date

1 October 2024

Team Size

1-5 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Indeema Software Inc is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Milla Nova

Ukraine

Project Summary

Indeema developed a Strapi-based website and built both B2B and DTC Shopify storefronts for a bridal apparel manufacturer, implementing AI-powered optimization tools and performing UX/UI redesigns. The work improved page load time, user engagement, and organic traffic; the client registered over 100 wholesale accounts and saw conversions double. The vendor delivered on time and communicated effectively throughout the engagement.

Key Challenges

Optimize and develop the company's main website using Strapi
Develop a B2B Shopify storefront
Develop a DTC Shopify store
Implement AI-powered optimization tools

Project Deliverables

Company website on Strapi (frontend and backend)
Shopify B2B portal (custom storefront, gated login, tiered pricing)
Shopify D2C storefront (brand-aligned, conversion-optimized storefront)
UI/UX redesign and frontend upgrade (Next.js/React)
AI-powered personalization and optimization tools
Analytics and marketing integrations (GA4, Meta Pixel, Klaviyo)
CMS content modeling and role-based publishing workflows
Custom Shopify backend extensions and ERP/CRM integrations

Project Solution

The vendor provided a 2–5 person team to audit and optimize the client's Strapi CMS and build a new company website (frontend and backend). They performed SEO and performance improvements, executed a UI/UX redesign using modern frontend frameworks (Next.js/React), and implemented content modeling and role-based publishing workflows in Strapi. Indeema also developed two Shopify storefronts: a custom B2B portal with gated login, tiered pricing and backend extensions, and a D2C store with payment, fulfillment and personalization features. The engagement included integrations with analytics and marketing tools and possible ERP/CRM connections.

Project Outcome

Page load time reduced from 5 seconds to under 2 seconds
CMS users reported faster and smoother content publishing
Improved user engagement and increased organic search visibility
Over 100 new wholesale accounts registered within the first month
Average order size grew and onboarding time for B2B customers was reduced
More repeat orders and improved retention among B2B clients
Conversion rate nearly doubled after D2C redesign
Revenue increased steadily within the first three months
Thousands of new email subscribers and increased onsite exploration

Platforms

CMS
E-commerce Platform
Web

Tech Stack

React.js
Next.js

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Indeema Software Inc's (Formerly Perfsol) optimizations, the client has seen improvements in page load time, user engagement, and organic traffic. They've also registered over 100 new wholesale accounts and doubled conversions. Indeema Software Inc's (Formerly Perfsol) excellent communication and strong technical expertise have been truly remarkable.”
Oleh Rudko
CTO
Date: 06/16/2025