EndorsedendorsedOngoing

Ruby on Rails Migration and Ongoing Marketplace Development for FlippedNormals

Services Covered:

E-commerce DevelopmentSearch Engine Optimization (SEO)Website Development
Project hero — replace with case study imagery
Industry
Industry

Education

Duration
Duration

46 months

Budget
Budget

50K - 199K

Client Size
Start Date

1 October 2022

Team Size
Team Size

6-10 Employees

Engagement Model
Engagement Model

Nearshore

Project Capability Score (PCS)

gauge meter
79/100
Good

Project Capability Score (PCS) estimates how capable Imaginary Cloud is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS


Client

FlippedNormals ApS

map Denmark

Project Summary

Imaginary Cloud took over development for an online marketplace (FlippedNormals ApS), migrating the site from WordPress to Ruby on Rails, performing a full AWS setup and launching the site. They continue to deliver ongoing feature development, SEO, and payment integrations while providing proactive project management and reliable, high-quality code.

Key Challenges

  • WordPress site couldn’t handle user traffic and prevented adding new features
  • Needed a stable, custom-built marketplace solution

Project Deliverables

  • Data migration from WordPress to Ruby on Rails
  • Full AWS setup and site launch/domain switch
  • SEO and site optimization
  • Sales and discount feature development
  • PayPal and Trolley payment integrations

Project Solution

Imaginary Cloud took over development from a previous provider, migrated data and site content from WordPress to Ruby on Rails using custom scripts to map and transfer tables, performed a complete AWS setup and launched the site with a domain switch. They are implementing SEO, sales/discount features and integrating PayPal and Trolley for global seller payouts. The team provides production management and ongoing feature development using Slack and Jira for communication.

Project Outcome

  • Delivered a reliable product with solid code and few bugs
  • Reduced customer support burden as the platform stabilized
  • Consistent, proactive project management with on-time delivery

Platforms

  • WebWeb

Tech Stack

  • Ruby on RailsRuby on Rails
  • Amazon Web Services (AWS)Amazon Web Services (AWS)
  • JiraJira

Client Endorsement

Overall Review Rating

5star5 out of 5 stars

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

Imaginary Cloud's development and coding work is efficient and reliable. Using Slack and Jira as their main tools, Imaginary Cloud leads a communicative and proactive process. The client also highly praises their ability to commit to their promises and deliver upon them.

Emilie Stabell

Project Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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