EndorsedendorsedCompleted

iPad App and Membership Platform for Work, Train, Fight

Services Covered:

Custom Software DevelopmentMobile Application DevelopmentE-commerce Development
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Industry
Industry

Wellness and Fitness

Duration
Duration

19 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 June 2010

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

gauge meter
70/100
Good

Project Capability Score (PCS) estimates how capable Icreon is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS


Client

Work, Train, Fight

mapNew York City, United States of America

Project Summary

Icreon developed an iPad app and an accompanying custom software platform for Work, Train, Fight, replacing paper waivers and sign-in sheets with a searchable digital system and adding e-commerce and membership functionality. The vendor built a branded, industry-specific solution with front-end and back-end components, marketing/promotion features, and recurring billing. Within three months of launch, the client's Bootcamp revenue grew substantially, enabling business expansion and new locations.

Key Challenges

  • Eliminate paperwork and digitize waivers and sign-in sheets.
  • Improve storage, searchability, and tracking of records.
  • Create a plug-and-play system for employees.
  • Develop industry-specific software tailored to the fitness business model that third-party solutions did not provide.

Project Deliverables

  • iPad application
  • Mobile app front-end
  • Back-end system
  • Payment processing / stored credit card support
  • Membership and recurring billing system
  • Promotions and marketing features
  • Digital waiver and sign-in storage and search

Project Solution

Icreon replaced the client's paper processes by building an iPad app and a full front-end/back-end software platform (implemented using Ruby or PHP) tailored to the fitness business. They implemented digital waiver and sign-in storage/search, membership and recurring billing, payment/card storage and processing, and marketing features such as one-time promotions. The vendor delivered a branded, industry-specific system designed to manage packages, track accounts, and support operations across locations.

Project Outcome

  • Bootcamp revenue increased from $4,000/month to $19,000/month within three months of launch.
  • Bootcamp revenue share rose from 15% to 70% of the business.
  • Improved operational efficiency through digital waiver and sign-in storage and searchable records.
  • Enabled the client to expand and open additional locations.
  • Enhanced branding and customer perception by replacing third-party app branding with the client's own.

Platforms

  • MobileMobile
  • WebWeb

Tech Stack

  • RubyRuby
  • PHPPHP
  • iOSiOS

Client Endorsement

Overall Review Rating

5star5 out of 5 stars

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

Icreon transformed the client's vision into a clean and visually appealing technology platform customized to the industry. One of the client's revenue streams has increased fourfold within three months of launching the app.

Alberto Ortiz

Owner

Note: This endorsement is based on publicly available client feedback from external review sources.

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