endorsedOngoing

Lead Management Platform for Equate Media

Services Covered:

Custom Software Development

Industry

Advertising & Marketing

Duration

63 months

Budget

Confidential

Start Date

1 May 2021

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Hygge Software is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Equate Media

Las Vegas, United States of America

Project Summary

Hygge Software was hired by lead generation and digital advertising company Equate Media to develop a lead management platform and support its launch. The team built the platform using Node.js, Vue.js, React, and PHP and worked alongside the client's in-house developers. After launch the client's customer reported increased operational efficiency and faster processing of inbound leads. The vendor maintained smooth communication using Scrum ceremonies and provided timely feedback.

Key Challenges

Need to add specific expertise to the in-house development team
Sophisticated software requirements requiring particular expertise

Project Deliverables

Lead management platform
R&D
Development
Testing
Releasing

Project Solution

Hygge Software was selected for their JavaScript expertise and domain experience. The vendor built the lead management platform from scratch using a Node.js, Vue.js, React and PHP tech stack and worked iteratively with deliverables per iteration that included R&D, development, testing, and releasing. The vendor staffed the engagement with three backend engineers and one DevOps engineer who aligned closely with the client's in-house team.

Project Outcome

Extremely positive feedback from the client
Increased operational efficiency for the client's customer
Improved speed/timing to process inbound leads
Smooth internal communication and timely feedback based on Scrum ceremonies

Platforms

Tech Stack

Node.js
Vue.js
React.js
PHP

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“After launching the platform built by Hygge Software, the client received praise from their customer who immediately noticed the increase in their operational efficiency. In addition, the time needed to process inbound leads was also enhanced. They also had regular communication and timely feedback.”
Sergey Markin
CTO
Date: 01/16/2023