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Digital Rights Management Platform for Video Advertising

Services Covered:

Custom Software Development
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Industry
Industry

Advertising & Marketing

Duration
Duration

12 months

Budget
Budget

Confidential

Start Date
Start Date

1 September 2017

Team Size
Team Size

6-10

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
80/100
Strong

Project Capability Score (PCS) estimates how capable Vention is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapLos Angeles, United States of America

Project Summary

Vention (formerly iTechArt Group) is augmenting an agency’s internal team to build a content management and digital rights management platform for video advertising across social platforms such as YouTube and Facebook. The vendor delivered an internal MVP and iterative feature development using agile processes; the system is described as scalable, accessible, and well designed. The client reports that Vention is organized and delivers high-quality work at a good pace.

Key Challenges

  • Build a new version of the software platform.
  • Augment internal resources to speed up the development timeline.

Project Deliverables

  • Extendable digital rights management platform
  • Internal MVP for Facebook video review
  • Integration with YouTube and Facebook APIs
  • Frontend and backend implemented with React and Python

Project Solution

The vendor expanded the client’s digital rights management software from a single-platform YouTube solution into an extendable platform that can connect to multiple social platforms such as Facebook. Work began with an onboarding phase to transfer product context, followed by close collaboration with internal teams to scope components and produce an internal MVP for Facebook video review. Development proceeded iteratively using agile methodology with scheduled milestones; the front end and back end were implemented with React and Python, and integrations with the YouTube and Facebook APIs were developed.

Project Outcome

  • Product is pivotal for the business, enabling customers to better review and manage their video advertising.
  • System is scalable, accessible, and user-friendly.
  • Vendor delivers high-quality work quickly and consistently.
  • Engagement extended beyond the initial short-term contract to over a year.

Platforms

  • WebWeb

Tech Stack

  • PythonPython
  • React.jsReact.js

Client Endorsement

Overall Review Rating

4.88star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The evolving system is scalable, maneuverable, and neatly designed, offering a niche experience to users. Vention (formerly iTechArt Group) is very organized, managing the scope of the project efficiently. They work at a good pace, routinely delivering top-notch work that aligns with the larger vision.”

Anonymous

Principal Product Manager

Note: This endorsement is based on publicly available client feedback from external review sources.

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