endorsedOngoing

WordPress Development and Search Integration for Digital Marketing Agency

Services Covered:

Website Development • Search Engine Optimization (SEO) • Software Maintenance and Support

Industry

Advertising & Marketing

Duration

19 months

Budget

10K - 49K

Start Date

1 January 2025

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

75/100

Good

Project Capability Score (PCS) estimates how capable HDWEBSOFT is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Express Marketing

Dubai, United Arab Emirates

Project Summary

HDWEBSOFT provides WordPress development and maintenance services for a digital marketing agency (Express Marketing), implementing new features, fixing bugs, and supporting SEO and content scalability. Their work improved the site's search visibility and added intuitive search tools, while redesigning the WordPress admin to make content management easier for the marketing team. The client praised HDWEBSOFT's professionalism, responsiveness, and ability to integrate with existing workflows despite a significant time difference.

Key Challenges

Replace a subcontractor-built WordPress site with a faster-moving development partner
Implement new features and pages requested by the marketing team
Address a growing backlog of bugs and site maintenance tasks
Improve SEO and content scalability

Project Deliverables

New WordPress features and pages
Bug fixes and ongoing site maintenance
SEO optimizations and improved search tools
Redesigned WordPress admin interface for content management

Project Solution

HDWEBSOFT managed project coordination and development work for the client's WordPress site, addressing SEO optimization, content scalability, search integration, and platform maintenance. They implemented requested features and pages, resolved a backlog of bugs, added intuitive search tools, and redesigned the admin interface to improve content management for the marketing team. The team integrated into the client's workflow and delivered work across time zones.

Project Outcome

Significantly improved search visibility on key content pages
Added intuitive search tools for site visitors
Redesigned admin interface enabling the marketing team to manage content more independently
Smooth project management and predictable timelines despite a 9-hour time difference

Platforms

Tech Stack

WordPress

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to HDWEBSOFT, the client’s visibility has improved, and the site has gained more intuitive search tools. HDWEBSOFT seamlessly integrates into the client’s workflow and keeps them updated on task progress. The client also praises them for their professionalism, responsiveness, and timeliness.”
Sophia Amelia
Sales Expert
Date: 04/12/2025