endorsedOngoing

Hyfa Product Discovery Mobile App (iOS & Android)

Services Covered:

Mobile Application Development • Software QA and Testing

Industry

Social Networking

Duration

78 months

Budget

10K - 49K

Start Date

1 February 2020

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Fulcrum is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Hyfa Ltd

London, United Kingdom

Project Summary

Fulcrum led discovery and built a React Native cross-platform app for Hyfa Ltd, a social product-discovery platform. They developed custom UI and tagging to let curators post images with direct product links, and they maintain a strong QA and project-management process. The app has received positive user feedback and the engagement is ongoing.

Key Challenges

Need for cross-platform app development after prior agency underperformed
Requirement to build custom tagging and backlinking features for curators from near-scratch

Project Deliverables

React Native iOS and Android app
Custom UI for posts and tagging to link images to products
Discovery artifacts and a defined work structure
Detailed scope and feature specifications

Project Solution

Fulcrum took over an existing, partially built project and ran discovery to define requirements and a work structure. They developed a React Native cross-platform iOS and Android app, implemented custom functionality for curators to post photos with clickable product tags (solving backlink limitations on platforms like Instagram), and produced the UI and feature specifications needed to support those flows. They also maintain QA processes and split project-management responsibilities between day-to-day client communication and scope/specification authorship.

Project Outcome

Generally positive user feedback following the app build
90% of bugs are identified and fixed before production due to a tight QA process
Improved project management and communication compared to the previous agency

Platforms

Mobile

Tech Stack

React Native

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“So far, Fulcrum has worked accurately, and the app they developed has received positive external feedback. The team's thorough QA process allows them to identify and fix bugs before the production phase. On top of having well-structured processes, they are committed to fulfilling business needs.”
Bruno Haag
CEO & Co-Founder
Date: 04/16/2020