endorsedOngoing

Missing Child Search and Alerting System

Services Covered:

Custom Software Development • Cloud Consulting and Services • AI and Machine Learning

Industry

Non-profit Organizations

Duration

97 months

Budget

200K - 999K

Start Date

1 July 2018

Team Size

Confidential

Engagement Model

Onshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable First Factory is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

International Centre for Missing and Exploited Children

Alexandria, United States of America

Project Summary

First Factory developed a missing child database and proactive search solution for an international consortium of agencies, integrating member-agency data and AWS recognition technology. Launched on a tight timeline, the system generates billions of ad impressions, has produced millions of clicks, and has helped close hundreds of missing child cases, supported by hands-on project management and nearshore talent.

Key Challenges

Transform a clearinghouse database into an active, proactive search system for a consortium of 34 agencies across 30 countries.
Integrate an AWS recognition prototype with the case management system and productionize it within AWS.
Deliver a production-ready system within a four-month timeline.

Project Deliverables

Missing child database and search system
Integration with international agency data
Automated generation and distribution of geo-targeted display ads
Deployment to AWS infrastructure

Project Solution

First Factory provided developers and a project lead to convert an AWS-based prototype into a production-ready system integrated with the client's case management data. The team built the search and alerting system, implemented automated geo-targeted display ads, launched a live demo at the client's conference, and deployed the production system within the client's AWS infrastructure.

Project Outcome

Generated billions of media impressions through display ads.
Produced millions of click-throughs and engagement with alerts.
Helped close hundreds of missing child cases (209 in 2019; ~200 in 2020 as of May), becoming the largest internet alerting system for missing child cases worldwide.

Platforms

Web
Cloud

Tech Stack

Amazon Web Services (AWS)

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Working on a tight timeline, FIRST FACTORY developed a system that generates billions of impressions and has aided in closing over 400 missing child cases. Their stand-out technical skills and hands-on management resulted in a smooth collaboration. Customers can expect a communicative partner.”
Michael Cachine Sr.
CTO
Date: 05/07/2020