FieldMax CRM and Mobile Salesforce Tracking for Food Exporter
Services Covered:

Industry
Food & Beverage
Duration
139 months
Budget
200K - 999K
Start Date
1 January 2015
Team Size
Confidential
Engagement Model
Offshore
Project Capability Score (PCS)
72/100
Good
Project Capability Score (PCS) estimates how capable Experion Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS
Client
Confidential
Project Summary
Experion Technologies implemented a custom CRM (FieldMax) and mobile solution to track field sales and measure sales metrics for a large multinational food exporter. The system provided GPS-based tracking and reporting that improved productivity and helped the client make strategic purchasing and distribution decisions. The solution has been deployed across multiple countries and the engagement is ongoing with Experion acting as the client's IT partner for CRM, cloud and mobile applications.
Key Challenges
- Implement a CRM to track the field sales force and measure sales activity
- Provide a mobile sales-tracking solution where the existing Oracle ERP could not serve mobility needs
- Support B2B sales tracking for new business areas like bakery and ice cream
Project Deliverables
- FieldMax salesforce and productivity tracking mobile application
- Custom CRM system and cloud-based solutions
- Reporting and analytics for secondary sales and distribution
- GPS-based salesforce tracking
Project Solution
The vendor deployed its FieldMax salesforce and productivity tracking solution, providing a mobile app and CRM capabilities to track daily tasks and sales. Experion supported development and ongoing support for additional applications and acted as the client's IT partner for CRM and cloud-based solutions. The client selected Experion after evaluating multiple vendors and the engagement has been ongoing for more than two years.
Project Outcome
- Enabled decisive strategy calls for product lines such as ice cream
- Provided reports of secondary sales and push schemes to distributors
- Enabled GPS-based salesforce tracking to verify field activity
- Successful deployment and use across dozens of countries
Platforms
Mobile
CRM
Cloud
Tech Stack
Oracle
Client Endorsement
Overall Review Rating
5
5 out of 5 stars
Timeliness
Cost Rating
Willing to Refer
Quality of Deliverables
“Experion Technologies successfully deployed a custom CRM system that worked well in dozens of countries. The data from the system has allowed the client to make strategic decisions for purchasing and distribution.”
Note: This endorsement is based on publicly available client feedback from external review sources.
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