endorsedOngoing

Mobile App Development & CRM Implementation for Coinme

Services Covered:

Mobile Application Development • CRM Solutions • Digital Marketing Services • Salesforce Solutions • UI/UX Design • Mobile Application Testing

Industry

Financial Services

Duration

73 months

Budget

50K - 199K

Start Date

1 July 2020

Team Size

11-15 Employees

Engagement Model

Onshore

Project Capability Score (PCS)

80/100

Strong

Project Capability Score (PCS) estimates how capable Endava is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Coinme

Seattle, United States of America

Project Summary

Five provides design, development, and QA services to Coinme, a cryptocurrency company, building their version-1 mobile app for iOS and Android. They implemented and configured a new CRM (Iterable) and supported customer communications and lifecycle messaging, while also assisting with backend integrations such as Salesforce. Internal stakeholders report high satisfaction with Five’s quality, collaboration, and project management. The engagement began in July 2020 and is ongoing.

Key Challenges

Lack of mobile app presence
Need to implement a CRM and establish customer communications
Need for development, design, QA resources and backend integrations (e.g., Salesforce)

Project Deliverables

Mobile app (version 1) for iOS and Android
Configured Iterable CRM
Customer communications campaigns and lifecycle messaging
Salesforce integration
Design assets and UX guidance
QA and testing deliverables

Project Solution

Five developed the client’s version‑1 mobile application on both iOS and Android, providing development and QA support. They implemented and configured a new CRM using Iterable and planned and created customer communications, campaigns, and lifecycle messaging. Additionally, Five supported backend work including Salesforce integration and provided UX/design guidance and cross‑platform implementation insights.

Project Outcome

High-quality mobile app development with positive feedback entering QA
Strong trust and seamless collaboration; vendor considered part of the client's core team
Accurate estimates and reliable project management with regular standups

Platforms

Mobile
SaaS

Tech Stack

iOS
Android
Salesforce

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Internal stakeholders of the company are highly impressed with the team’s output, workflow, and reliability. Five works seamlessly with the client’s development team, providing valuable insights into design, development, and customer communications, and working flexibly according to requirements.”
Nathan Rozendaal
VP of Product
Date: 12/04/2020