endorsedCompleted

Python-based CRM for E-commerce Customer Segmentation

Services Covered:

CRM Solutions • Custom Software Development • IT Consulting

Industry

E-commerce & Retail

Duration

10 months

Budget

50K - 199K

Start Date

1 December 2015

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

73/100

Good

Project Capability Score (PCS) estimates how capable Emerline is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Minsk, Belarus

Project Summary

Emerline developed a custom CRM using Python, JavaScript and MySQL to provide advanced customer segmentation for an e-commerce extensions company. The solution consolidated customer data across Shopify and Magento, streamlined email and outreach campaigns, and produced measurable improvements in campaign metrics. The engagement ran from December 2015 to October 2016 and was delivered using an Agile approach.

Key Challenges

Needed a custom CRM to manage customers across Shopify and Magento.
Required advanced customer segmentation for complex bundled products and services.
Internal team lacked expertise with CRM solutions and needed external development support.

Project Deliverables

CRM system
Advanced customer segmentation functionality
Email and outreach campaign workflow improvements

Project Solution

Emerline built a custom CRM platform using Python, JavaScript and MySQL focused on advanced customer segmentation. They engineered segmentation capabilities to distinguish customers by platform (Shopify vs. Magento) and by product purchase patterns to enable targeted marketing. The team worked with the client's product manager using an Agile process with regular meetings and used GoToMeeting, Skype and Slack for communications.

Project Outcome

Increased email open rates by 17-20%.
Minor bugs were fixed within one to three months after project completion.
Streamlined email and outreach campaign processes and improved related campaign metrics.

Platforms

Tech Stack

Python
JavaScript
MySQL

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Emerline’s solution streamlined marketing campaigns as well as provided new insights and customer segmentation. Although they could benefit by having a larger team to be able to respond to bugs and unexpected questions, they’re a reliable and responsible team with the ability to scale based on budget.”
Anonymous
CMO
Date: 06/12/2017