endorsedCompleted

BigCommerce Custom Stencil Theme & Product Configuration for Promotional Products Retailer

Services Covered:

E-commerce Development • UI/UX Design

Industry

E-commerce & Retail

Duration

2 months

Budget

10K - 49K

Start Date

1 January 2026

Team Size

1-5 Employees

Engagement Model

Offshore

Project Capability Score (PCS)

87/100

Strong

Project Capability Score (PCS) estimates how capable Elogic Commerce is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

CapsToYou

Greer, United States of America

Project Summary

Elogic Commerce built a custom BigCommerce Stencil theme and implemented advanced product-configuration logic to support both individual and bulk buyers. They integrated BigCommerce REST and GraphQL APIs and created storefront tooling so the client's team could manage merchandising without developer intervention. The engagement reduced inbound support requests, improved mobile performance, and eliminated manual order-reconciliation tasks. The client (CapsToYou) decorates custom hats, apparel, and promotional products.

Key Challenges

Complex product configuration logic beyond native BigCommerce capabilities (decoration types, logo placement, stitch counts, quantity-based pricing)
Need for a clearer UX for both individual and bulk buyers
Ensuring accurate order data flows into admin systems to eliminate manual reconciliation
Improving mobile performance
Enabling the internal team to manage merchandising independently without developer support

Project Deliverables

Fully custom Stencil theme
Advanced product configuration logic
BigCommerce REST and GraphQL API integrations
Custom storefront widgets for merchandising management
Redesigned product page UX for configurable and bulk orders
Optimised mobile performance
Ongoing development and support post-launch

Project Solution

Elogic built a fully custom Stencil theme, implemented advanced product configuration logic beyond standard platform capabilities, integrated BigCommerce REST and GraphQL APIs to streamline order workflows, and created custom storefront widgets for independent merchandising management. They redesigned the product page UX for configurable and bulk orders, optimised mobile performance, and have been supporting ongoing development since launch.

Project Outcome

Inbound support requests related to product configuration dropped noticeably
Client team now manages promotions and merchandising without raising developer tickets
Order data flows accurately into admin systems on every transaction, eliminating daily manual reconciliation
Mobile performance improved meaningfully following responsive layout work
Ongoing partnership continues to deliver new features without restarting work

Platforms

E-commerce Platform
Web

Tech Stack

GraphQL
REST API

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Elogic Commerce's work, the client saw a noticeable drop in inbound support requests related to product configuration. The team was disciplined, transparent, and adaptive throughout the engagement. Moreover, Elogic Commerce was also responsive and proactive in solving problems.”
Emily Yefimov
Marketing Manager
Date: 06/09/2026