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Mobile Apps for Yoga & Mindfulness Platform

Services Covered:

Mobile Application Development
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Industry
Industry

Wellness and Fitness

Duration
Duration

12 months

Budget
Budget

50K - 199K

Start Date
Start Date

1 June 2019

Team Size
Team Size

Confidential

Engagement Model
Engagement Model

Onshore

Project Capability Score (PCS)

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76/100
Good

Project Capability Score (PCS) estimates how capable Doodleblue Innovations is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Sarv

mapMumbai, India

Project Summary

doodleblue Innovations partnered with a yoga and mindfulness startup to research, plan, and build iOS and Android mobile apps, delivering the product on a roadmap driven by discovery and strategy. The apps launched on time and reached strong early traction, achieving 200,000 installs within three months and high user engagement.

Key Challenges

  • Launch mobile apps for a content-first digital health and wellness business
  • Test traction, content, and user patterns for digital health and wellness offering
  • Deliver a timely mobile offering across Android and iOS

Project Deliverables

  • iOS mobile application
  • Android mobile application
  • Research, discovery, strategy, and roadmap
  • Feature roadmap and release milestones

Project Solution

Doodleblue conducted research and discovery, defined strategy and roadmap, and executed development and deployment of the iOS and Android apps. The team worked in an agile fashion with planned release cycles and handled app-store deployment issues; the vendor provided project management, mobile development (iOS/Android), backend development, design, and QA.

Project Outcome

  • Achieved approximately 200,000 installs across Android and iOS within three months of launch.
  • Launched the apps on schedule despite some app-store policy hiccups and delivered high user engagement.
  • Maintained weekly release cycles post-launch and demonstrated agility in accommodating last-minute changes.

Platforms

  • MobileMobile

Tech Stack

  • AndroidAndroid
  • iOSiOS

Client Endorsement

Overall Review Rating

5star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“doodleblue Innovations successfully turned the apps around in time, generating high levels of user engagement. The apps have acquired 200,000 downloads in under three months. They demonstrated great flexibility in the face of changing priorities. They're a dedicated team with a can-do attitude.”

Anonymous

Head of Product

Note: This endorsement is based on publicly available client feedback from external review sources.

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