endorsedOngoing

Ad Revenue Optimization and Mobile App Development for Exercise Startup

Services Covered:

Mobile Application Development

Industry

Wellness and Fitness

Duration

132 months

Budget

50K - 199K

Start Date

1 August 2015

Team Size

Confidential

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable Ideas2IT Technologies is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

New York City, United States of America

Project Summary

Ideas2IT developed and managed iOS and Android development for an exercise-app startup, implementing third-party ad systems and white-label app variants while building a 10,000+ person email list. The engagement increased ad revenue by 300%, doubled daily email collection, made apps launch 40% faster and reduced crashes by about 50%. The engagement is ongoing and the client praises Ideas2IT’s proactive problem anticipation while noting occasional time-zone delays.

Key Challenges

Increase ad revenue by implementing more profitable ads
Create new workout apps quickly via a white-label approach
Build a 10,000+ person email list from users
Add more usage-tracking features in the apps

Project Deliverables

iOS application
Android application
Integration of third-party ad systems
White-label workout app variants
Email list build (10,000+ subscribers)
Usage-tracking features

Project Solution

Ideas2IT assumed full responsibility for iOS and Android development, integrating third-party ad systems and implementing usage-tracking features. They built white-label variants of the workout apps and supported the client in growing an email list of over 10,000 users. The vendor handled end-to-end development and ad integration while coordinating with the client on product and monetization strategy.

Project Outcome

Tripled ad revenue
Doubled daily email collection numbers
Made apps launch 40% faster
Reduced crashes by at least 50%

Platforms

Mobile

Tech Stack

iOS
Android

Client Endorsement

Overall Review Rating

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“The team worked on multiple platforms with minimal problems. The project was successful, increasing ad revenue by 300%, doubling email collection numbers, and reducing crashes by 50%. The team is great at anticipating potential problems although the time difference can be cumbersome.”
Anonymous
Founder and CEO
Date: 03/03/2016