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WordPress Development & Performance Optimization for Tech Marketplace

Services Covered:

Website Development • UI/UX Design • Software Maintenance and Support
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Industry
Industry

Software Development

Duration
Duration

16 months

Budget
Budget

Confidential

Start Date
Start Date

1 December 2018

Team Size
Team Size

1-5

Engagement Model
Engagement Model

Offshore

Project Capability Score (PCS)

gauge meter
75/100
Good

Project Capability Score (PCS) estimates how capable Divami is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

mapAustin, United States of America

Project Summary

Divami Design Labs provided design then transitioned into development and maintenance for a technology marketplace's WordPress corporate website, working with PHP, HTML, CSS, and JavaScript. They delivered mockups and prototypes and then focused on coding within WordPress templates and running Google Optimize experiments. Their efforts substantially improved page performance, reducing load times and bounce rates, and they adopted the client's tools (Jira) despite a large time-zone difference.

Key Challenges

  • Lack of in-house WordPress and PHP expertise
  • Need to maintain the site and drive improvements in page performance, load time, and accessibility
  • Requirement to run growth experiments using Google Optimize to reduce bounces and increase engagement

Project Deliverables

  • Mockups and prototypes delivered via Invision
  • WordPress template code and web development work
  • New design variants implemented in Google Optimize
  • Performance and page-speed optimizations
  • Automated tests and QA processes (implemented later in engagement)

Project Solution

Divami began by producing mockups and prototypes in Invision, then transitioned to primarily web development and maintenance on the client's WordPress site. They coded within WordPress templates, built new design variants in Google Optimize for A/B testing, and used PHP, HTML, CSS, and JavaScript. The team adopted the client's tooling (Jira), implemented automated testing later in the engagement, and ran performance and growth experiments to improve page speed and engagement.

Project Outcome

  • Homepage load time reduced from 4.9 seconds to 1.4 seconds
  • Desktop PageSpeed Insights score improved from 64 to 88
  • Bounce rates improved by about 39% following process improvements and A/B testing
  • Successful adoption of client's tooling (Jira) and improved responsiveness despite time-zone differences

Platforms

  • WebWeb

Tech Stack

  • PHPPHP
  • HTMLHTML
  • CSSCSS
  • JavaScriptJavaScript

Client Endorsement

Overall Review Rating

4.38star

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Divami Design Labs' optimization efforts were incredibly impactful, resulting in significant decreases in load time and bounce rates, and an increase in page speed. The team was willing to adapt internal tools and processes, and, despite the time difference, they were very responsive.”

Anonymous

Head of Growth

Note: This endorsement is based on publicly available client feedback from external review sources.

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