endorsedOngoing

Web Development, SEO & PPC for Petra Hygienic Systems

Services Covered:

Social Media Optimization (SMO) • Website Development • Digital Marketing Services

Industry

Engineering & Manufacturing

Duration

105 months

Budget

Less than 10K

Start Date

1 November 2017

Team Size

1-5 Employees

Engagement Model

Nearshore

Project Capability Score (PCS)

76/100

Good

Project Capability Score (PCS) estimates how capable Dignitas Digital is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Petra Hygienic Systems

Canada

Project Summary

Dignitas Digital provides ongoing web design and development, SEO and PPC for Petra Hygienic Systems, helping increase brand awareness, generate leads and maintain the client's websites. The engagement delivered measurable improvements including a 23% increase in organic traffic and a 25% increase in purchases, and the vendor consistently manages projects on or under budget.

Key Challenges

Increase brand awareness and digital presence
Reach more potential customers and generate leads
Maintain and manage multiple websites
Improve keyword rankings and organic traffic

Project Deliverables

Website design and development
SEO keyword research and recommendations
Ongoing SEO and site maintenance
PPC campaigns on Google and Amazon
Keyword ranking and performance reports

Project Solution

Dignitas Digital acts as the client's one-stop digital marketing provider, handling website design and development, SEO (including keyword research and recommendations), PPC across Google and Amazon, and other digital marketing activities. The client works closely with an account manager; the vendor is experienced with WordPress, Shopify, Figma and MailChimp and assigns specialists (SEO, UI/design, frontend) to the account.

Project Outcome

Organic traffic increased by 23%
Purchases increased by 25%
Number of keywords ranking in the top 10 increased (up by four)
Projects consistently delivered on or under budget with quick turnaround times

Platforms

CMS
SaaS
E-commerce Platform
Cloud

Tech Stack

WordPress
Shopify
Mailchimp

Client Endorsement

Overall Review Rating

4.75

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Thanks to Dignitas Digital’s efforts, the client has seen a 23% increase in organic traffic, a 25% boost in purchases, and an improvement in keyword rankings. The team is timely and manages the project effectively to stay within or under budget. Overall, they’re flexible, skilled, and knowledgeable.”
Greg Mitchell
Digital Marketing Director
Date: 04/17/2024