endorsedOngoing

Campaign Management Platform (CMP) for Advertising & Marketing Company

Services Covered:

Custom Software Development • Website Development • API Development • DevOps • Software QA and Testing • UI/UX Design • Cloud Consulting and Services

Industry

Advertising & Marketing

11 months

Budget

10K - 49K

Start Date

1 June 2024

Team Size

1-5

Engagement Model

Offshore

Project Capability Score (PCS)

78/100

Good

Project Capability Score (PCS) estimates how capable DEVtrust is of successfully delivering a project like this, based on its past experience, track record, and ability to handle similar work. Learn more about PCS

Client

Confidential

Orlando, United States of America

Project Summary

DEVtrust built a web-based campaign management platform (CMP) for an advertising and marketing company to streamline campaign creation, launch, monitoring, and optimization. The system included user management, campaign lifecycle tooling, ad-network integrations, real-time analytics and reporting, alerts, and CI/CD deployment on AWS or Azure. Since launch the client reported a 75% reduction in campaign setup time, 99.9% platform uptime, and an error rate on campaign publishes below 0.5%. The vendor organized work into two-week sprints with clear communication and strong technical expertise.

Key Challenges

Build a web-based campaign management platform to streamline creation, launch, monitoring, and optimization of digital marketing campaigns

Project Deliverables

Requirements specification document
Design mockups and prototypes
MVP release with core campaign creation, scheduling, analytics and reporting
Integration connectors for Google Ads, Facebook Ads, and LinkedIn Ads
Full analytics dashboard and ROI calculator
Alerts and notification system
Automated test suites (unit, integration, E2E)
CI/CD deployment pipeline
User and technical documentation
Training materials and workshops

Project Solution

DEVtrust designed and built a web-based Campaign Management Platform including user management (roles, SSO/OAuth2), campaign lifecycle tools (templates, budgeting, scheduling, targeting), creative asset management, ad-network integrations (Google Ads, Facebook Ads, LinkedIn Ads) via API connectors, real-time dashboards and reporting, alerts and notifications (including Slack webhooks), logging/audit and GDPR data policies, UI/UX design with WCAG 2.1 accessibility, automated tests (unit, integration, E2E), and deployment pipelines for dev/staging/production on AWS or Azure. They also provided documentation, API references, training sessions, and operational runbooks.

Project Outcome

MVP launched in 12 weeks (2 weeks ahead of schedule)
100% of core API endpoints passed QA with zero critical defects in production
Ad-network integrations validated with 99.8% uptime over the first quarter
Error rate on campaign publishes below 0.5%
Campaign setup time reduced by 75%
Manual data-entry errors dropped by 90%
Platform uptime of 99.9%
20 pilot users onboarded within 2 weeks; average satisfaction 4.6/5

Platforms

Web
Cloud

Tech Stack

Amazon Web Services (AWS)
Azure
Selenium
Cypress

Client Endorsement

Overall Review Rating

4.5

Timeliness

Cost Rating

Willing to Refer

Quality of Deliverables

“Since working with DEVtrust, the client has seen campaign setup time reduced by 75%, platform uptime of 99.9%, and error rate on campaign publishes below 0.5%. The team has deep technical expertise, organized the work into clear, time-boxed sprints, and has communicated transparently.”
Anonymous
CEO
Date: 05/12/2025